Book Marketing Archives | Page 10 of 12 | Jennifer Lancaster

January 14, 2025

The Three Principles of Marketing that Work!

Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s introduce three principles of marketing that I’ve learned over the past decade. 1) Build your personal brand. Simply, it really helps to connect on a personal level and show people you are both a dedicated professional and a person with substance. 2) Concern yourself with expressing your personal passion for a better outcome… not advertising and competing. Express this through books, reports, posts, and articles. (Most call this ‘content marketing’). 3) Use marketing systems, like a simple CRM and automated email marketing, to help you warm up visitors online and create a follow-up system. The Problem: Too Many Tools & Tactics…

May 16, 2017

Book Marketing, Book Writing

Your Writing Goals and the Need for Promoting

If the goal of your writing is to develop skill, express creativity, and just be published, then you will not need a marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and make it pay, then you need all the best book promotion ideas. Your writing goals actually dictate whether or not you will make money from this career. At Sandcliffe Writer’s Festival, three writers talked about their journey and message to other writers. For talented novelist Susan Johnson, having had a roaring writing career in the 80s and travelling the world for 12 years, on returning to Australia she had quite a shock. No longer did traditional publishers give big advances. Neither could she return to teach creative writing at University due to ‘qualifications’. That was until she did an adjunct…

March 10, 2017

Book Marketing, Selling eBooks and Media

How to Price an eBook on-Site – Pricing Tests

When we think of an eBook these days, we might have two poor conceptions: one, a dime-a-dozen guide which is offered as a carrot to get opt ins, or two, a poorly-edited ebook cheaply made and thrown onto Amazon in the hopes of sales. So how do you create an eBook of worth and stand out when 1,500-odd ebooks are loaded on Amazon every DAY? And the pundits at Mill City Press are saying: “ebooks shorter than 50,000 words are generally expected to be priced under $2.99″(!) How do you get back your time and money, when the average self-published ebook is priced around $3, shared 70:30 with Amazon? Many are wondering the same. The answer lies in finding the sweet spot in pricing, with a sales page or video page full of benefits and NO OTHER COMPETITION. Why Run Price…

May 9, 2017

Book Marketing

Build a Prospect List with Lead Magnets and Other Content

Are you aware that almost 90% of your real website traffic likely wants something similar to what you offer, but after visiting your site, goes away, unconvinced? Would you like to know how to make a simple offering (a ‘lead magnet’) and get people jumping onto your email list? Not only that, how about keeping them happy and marketing to them in future? Sound good? Marketing takes a lot of time to build relationships and trust. Sometimes we find ourselves without that time or we just cannot talk to everyone visiting our site. So filtering leads and building relationships on automatic pilot becomes a priority. Plus, content marketing and email marketing are scalable. Firstly though, what do you have to offer online? Help Others Relate to You… Building Value Do you think that if people have 21 chances to see…

August 11, 2020

Blogging Strategy, Book Marketing

Why Create an Author Blog?

There are so many claims on your time as an author, including marketing, speaking, possibly organising book production, and researching future books. So why would you commit to running an author blog as well? Many writers, including those writers at Blog Chicks, share their daily joys and trials freely in their blog, as well as engage with their book readers. But for us authorpreneurs, we want to give great value and attract really specific readers to our message. The message behind your books is important; it goes beyond just one book at one time. Your people are looking for information that will answer a query and put their minds at rest, or fill them with hope to achieve their dreams. Your main aim may be to make your book a success. But in order to do that, you first need an audience. An audience can…

August 17, 2024

Book Marketing

Creating a Guide for New Clients/Prospects

For those growing their business through content, we mainly think of how writing a book can help us reach readers outside of our network. But what about helping clients and those considering our services? Creating a guide for prospective clients is great for that. Say you sell and customise a software suite that is useful for so many aspects of business — but the competitor marketplace is waffling on about complex features and functions. You can write or compile a guide that helps the business manager understand why the use of certain aspects are important and what results it may bring to their business (i.e. case studies). Another angle is to write about your general solutions to the rising tide of customer expectations… through faster response, instant bookings, service agent chat auto messaging, web lead auto response, etc. (One I wrote was…