Book Marketing Archives | Page 10 of 11 | Jennifer Lancaster

March 10, 2017

Book Marketing, Selling eBooks and Media

How to Price an eBook on-Site – Pricing Tests

When we think of an eBook these days, we might have two poor conceptions: one, a dime-a-dozen guide which is offered as a carrot to get opt ins, or two, a poorly-edited ebook cheaply made and thrown onto Amazon in the hopes of sales. So how do you create an eBook of worth and stand out when 1,500-odd ebooks are loaded on Amazon every DAY? And the pundits at Mill City Press are saying: “ebooks shorter than 50,000 words are generally expected to be priced under $2.99″(!) How do you get back your time and money, when the average self-published ebook is priced around $3, shared 70:30 with Amazon? Many are wondering the same. The answer lies in finding the sweet spot in pricing, with a sales page or video page full of benefits and NO OTHER COMPETITION. Why Run Price…

May 9, 2017

Book Marketing

Build a Prospect List with Lead Magnets and Other Content

Are you aware that almost 90% of your real website traffic likely wants something similar to what you offer, but after visiting your site, goes away, unconvinced? Would you like to know how to make a simple offering (a ‘lead magnet’) and get people jumping onto your email list? Not only that, how about keeping them happy and marketing to them in future? Sound good? Marketing takes a lot of time to build relationships and trust. Sometimes we find ourselves without that time or we just cannot talk to everyone visiting our site. So filtering leads and building relationships on automatic pilot becomes a priority. Plus, content marketing and email marketing are scalable. Firstly though, what do you have to offer online? Help Others Relate to You… Building Value Do you think that if people have 21 chances to see…

August 11, 2020

Blogging Strategy, Book Marketing

Why Create an Author Blog?

There are so many claims on your time as an author, including marketing, speaking, possibly organising book production, and researching future books. So why would you commit to running an author blog as well? Many writers, including those writers at Blog Chicks, share their daily joys and trials freely in their blog, as well as engage with their book readers. But for us authorpreneurs, we want to give great value and attract really specific readers to our message. The message behind your books is important; it goes beyond just one book at one time. Your people are looking for information that will answer a query and put their minds at rest, or fill them with hope to achieve their dreams. Your main aim may be to make your book a success. But in order to do that, you first need an audience. An audience can…

August 17, 2024

Book Marketing

Creating a Guide for New Clients/Prospects

For those growing their business through content, we mainly think of how writing a book can help us reach readers outside of our network. But what about helping clients and those considering our services? Creating a guide for prospective clients is great for that. Say you sell and customise a software suite that is useful for so many aspects of business — but the competitor marketplace is waffling on about complex features and functions. You can write or compile a guide that helps the business manager understand why the use of certain aspects are important and what results it may bring to their business (i.e. case studies). Another angle is to write about your general solutions to the rising tide of customer expectations… through faster response, instant bookings, service agent chat auto messaging, web lead auto response, etc. (One I wrote was…

August 14, 2020

Publicity

Publicity Planning for a Book Launch

Something that many of us non-professional authors struggle with is getting media attention for us and our book, i.e. book publicity planning. First of all, you will need to tick off the fundamentals: Is your book and ebook available in the usual places online: Amazon, iBooks, Kobo, and big and bold on your website? Is your book cover professionally designed? Is your book edited to within an inch of its life? Do you have a good story around your book… is it a newsworthy topic right now? Planning some publicity might start with a good ‘book blurb’ and a press release tied in with a newsworthy angle. The book blurb need not be long for this purpose. The places to release or pitch your story to include: Digital magazines: at the bottom of a non-promotional article, e.g. Women in Focus community, BusinessBusinessBusiness.com.au,…

May 14, 2025

Book Marketing

How Can Video Production Work for Consultant Authors

Rather than pulling out hairs trying to get pro-level video trailers or book promotions together for your business benefit, there is a cloud video production marketplace. This online service is called 90 Seconds They allow brands (that’s you) to purchase, plan, shoot, edit and review video designed specifically for your purpose. (Note: 90 seconds is arguably the ideal ‘attention span’ for a promotional video). The global online marketplace connects brands or their agencies with video creative professionals such as videographers, directors, editors, producers, animators, drone operators and photographers, in over 84 countries. Founder and CEO of 90 Seconds, Tim Norton, says: “By 2017, video will account for 69% of all consumer traffic, so we are proud to have developed a solution that works for global brands to deliver fast, affordable content. For Australian companies, 90 Seconds can help them produce quality video…