why create an author blog

Why Create an Author Blog?

There are so many claims on your time as an author, including marketing, speaking, possibly organising book production, and researching future books. So why would you commit to running an author blog as well? Many writers, including those writers at Blog Chicks, share their daily joys and trials freely in their blog, as well as engage with their book readers. But for us authorpreneurs, we want to give great value and attract really specific readers to our message. The message behind your books is important; it goes beyond just one book at one time. Your people are looking for information that will answer a query and put their minds at rest, or fill them with hope to achieve their dreams. Your main aim may be to make your book a success. But in order to do that, you first need an audience. An audience can…
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lead generation system for coaches
Book Marketing

Creating a Guide for New Clients/Prospects

For those growing their business through content, we mainly think of how writing a book can help us reach readers outside of our network. But what about helping clients and those considering our services? Creating a guide for prospective clients is great for that. Say you sell and customise a software suite that is useful for so many aspects of business — but the competitor marketplace is waffling on about complex features and functions. You can write or compile a guide that helps the business manager understand why the use of certain aspects are important and what results it may bring to their business (i.e. case studies). Another angle is to write about your general solutions to the rising tide of customer expectations… through faster response, instant bookings, service agent chat auto messaging, web lead auto response, etc. (One I wrote was…
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authors doing book launch
Publicity

Publicity Planning for a Book Launch

Something that many of us non-professional authors struggle with is getting media attention for us and our book, i.e. book publicity planning. First of all, you will need to tick off the fundamentals: Is your book and ebook available in the usual places online: Amazon, iBooks, Kobo, and big and bold on your website? Is your book cover professionally designed? Is your book edited to within an inch of its life? Do you have a good story around your book… is it a newsworthy topic right now? Planning some publicity might start with a good ‘book blurb’ and a press release tied in with a newsworthy angle. The book blurb need not be long for this purpose. The places to release or pitch your story to include: Digital magazines:  at the bottom of a non-promotional article, e.g. Women in Focus community, BusinessBusinessBusiness.com.au,…
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Writing Habits with AI
Book Marketing

How Can Video Production Work for Consultant Authors

Rather than pulling out hairs trying to get pro-level video trailers or book promotions together for your business benefit, there is a cloud video production marketplace. This online service is called 90 Seconds They allow brands (that’s you) to purchase, plan, shoot, edit and review video designed specifically for your purpose. (Note: 90 seconds is arguably the ideal ‘attention span’ for a promotional video). The global online marketplace connects brands or their agencies with video creative professionals such as videographers, directors, editors, producers, animators, drone operators and photographers, in over 84 countries. Founder and CEO of 90 Seconds, Tim Norton, says: “By 2017, video will account for 69% of all consumer traffic, so we are proud to have developed a solution that works for global brands to deliver fast, affordable content. For Australian companies, 90 Seconds can help them produce quality video…
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book planning

What’s in a Book Business Plan?

As an Aquarian, planning months ahead is just so… Virgo.  Alas, authors need to plan our book’s content, production, pre-promotion, publication details and post-launch promotion. We do this so that our project is reasonably successful… and to get ROI. So what’s in a Book Plan? For many authors who are a little further on in their journey, they will create this Book Business Plan for the publisher as part of the submission process. It certainly proves you’re serious. The basic parts of your Book Business Plan are: Summary (book pitch, hot selling points, purpose statement, anything special about it) Target Market  (think more interest based rather than pure demographics) Promotions  (everywhere you plan to promote your books) Competing Titles (book titles in your niche space, including how well similar books have sold, which you find through researching on retailers, ie. Amazon, to…
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book marketing twitter

Book Marketing with Twitter

If you have a book to promote, then Twitter is something that can be easy to get started with. If you’re setting up Twitter just for your book marketing, then use your author photo and include your topic area in your summary. Twitter is a platform that is useful for short, clear messages, with a hash tag… with or without an image. You don’t have to pay, but you can also choose to pay to promote a particular “Launch” tweet. Tip #1 – Ensure you have a Keyword in Each Tweet So you love your book title, but does it describe your subject area?  If your book is in say Marketing, make sure you put this in a hashtag, e.g. #marketing #books. Tip #2 – Direct to the Book Page Link If you use Freado’s Bookbuzzr it has a built-in automated tweet…
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