how clingy is your online presence
Blogging Strategy

How Clingy is Your Online Presence?

There is a term called ‘stickiness’ relating to website visitor content. If you’re an author-creator, then for your website and blog you’ll want to interest folk and make them stick around, i.e. cling. ‘Clinging’ could be the readers signing up for a juicy morsel, a free package: e.g. a rate sheet template, a six-page PDF on how to set rates, and an about you page. For ease of use, have this delivered by an email marketing system, e.g. Mailerlite, GetResponse. It is also important to note how long visitors stay on your website reading it. The longer they stay, the more interested they are in that particular content – thus telling you to write more of it. One to two minutes is considered pretty good, as some visitors have the attention span of a goldfish. Why care about Keywords? There…
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planning a course

Why You Shouldn’t Create a Course Before Considering This

For those who have written a business or life advice book, you may be starting to get excited about the idea of creating a course. You could capitalise on your new concepts. You could make 10x the profit of the book itself. But slow down there, the Lone Ranger is galloping off way too fast. The thing is, when offering a higher level product like a course, we need to think about getting multiple sales leads, systematically, and promoting the course.  Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay? Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that follow the web visitor around the Internet).…
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Author-First marketing

Author-First Book Marketing: First 4 Tips

Having a foundation in online book marketing makes a difference to any author’s ability to succeed in the market. With an Author-first approach, it’s making sure you and your brand goes out into the world. Many of you will have a coaching, consulting or a particular business in the background and with this approach, it’s going to have the most effect. The first three times I published, I had zero brand and no real connection to ‘me’.  The next time I published, I went hard on research and achieved some relevance by adding my own case study experiences (and supplier details) to the book. If I could start again, I would make all my books talk to the one audience, even if on a number of different topics.  Well, I guess it’s never too late to start over! 1. Start…
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hire a content writer blog
Book Marketing

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer do for a business? She makes a Content Plan, researches searched-for keywords, and writes posts at regular intervals to meet website objectives Optional: Interviews the users of your product/service or clients to get a natural feeling article Develops an in-depth understanding of the subject matter — no matter how technical…
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measure website visitors
Book Marketing

How to Make a WordPress Website Measure Visitors

WordPress has now become the most popular self-hosted CMS, beating out Drupal, Expression Engine and Blogger.  (A CMS is a Content Management System). Here, we’ll discuss how to log in once to WordPress and measure website visitors, quickly and easily. Along with bloggers, millions of small business people have gotten a WordPress website customised and then scratched their head. They ask: “how do I use a website to measure visitors and understand all the metrics?” Install an Analytics Dashboard to Measure Website Visitors As a business owner or consultant, you’re flat out already – with little time to check your Google Analytics tool.  Welcome to a handy Plugin: Google Analytics Dashboard. (Select “Add new” and search “analytics dashboard”, select the one with four stars). Once installed, you’ve got a great time saver – scroll down to the bottom of your…
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lead magnets prospect list building
Book Marketing

Build a Prospect List with Lead Magnets and Other Content

Are you aware that almost 90% of your real website traffic likely wants something similar to what you offer, but after visiting your site, goes away, unconvinced?  Would you like to know how to make a simple offering (a ‘lead magnet’) and get people jumping onto your email list? Not only that, how about keeping them happy and marketing to them in future?  Sound good? Marketing takes a lot of time to build relationships and trust. Sometimes we find ourselves without that time or we just cannot talk to everyone visiting our site. So filtering leads and building relationships on automatic pilot becomes a priority.  Plus, content marketing and email marketing are scalable. Firstly though, what do you have to offer online? Help Others Relate to You… Building Value Do you think that if people have 21 chances to see…
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