5 Ways to Use Videos to Promote Books

5 Ways to use Videos to Promote your Books

Book promotions can be daunting. It’s an area that the authors generally avoid because they don’t know what to expect – or how to do it. Well, most newer authors might say that writing a book is way easier than promoting it. Enter videos, and the whole idea of promoting a book changes. Videos are one of the most impactful things authors can do to promote their books. Why? Because interesting videos outperform other traditional forms of book marketing. They…
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about podcasting for newbies

All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic. 1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now? I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get some traction.  As…
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behind the book author interview

Behind the Book ‘Ignite Your Power’

This is an Author Interview with Eve Dyer, the author of Ignite your Power, a high-quality, full length book launched in 2019. What was your overall goal of writing your book, Ignite Your Power? To help people, like the clients I’ve seen in my psychology practice, to stand up to hurtful and manipulative treatment. Most thought that by being kind and loving, their partner, friend or parent would listen. But of course they didn’t. I wanted them to know how to use power assertively, not aggressively. How they could resolve…
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author marketing help

Finally Getting Help with Author Marketing

Talking to authors of late, many whom have a lot to offer the world, I noticed there is still the fear of putting themselves in the spotlight. Folks, you don’t have to do what doesn’t feel right for you when it comes to author marketing (sometimes called ‘being an influencer’). Some authors are great at interviewing, so podcasting/guest podcasting becomes their thing. (Podcasting also has an extremely good take-up rate of regular listeners buying). Have a look at (Facebook group) We are Podcast by Ronzley Vaz. Some jovial guys and…
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Advertise book using Amazon Ads

Should I Advertise My Book?

Should I advertise my book? is a common question, especially with the number of book launches today. Moreover, should I use Amazon Ads? In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads: “Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising,…
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niche marketing tips authors

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing…
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Author Assist Packages Comparison Review

Author Assist Packages Comparison

If you’re part-way into writing your book, it’s time to think about who is going to help put together your book and administrate it. This is a giant step but is often left to emotion and chance.  So read our Author Assistance Package comparison review (2 Australian companies, 1 US company). Check down the bottom for the DIY + freelancers option. Most author assistance packages leave out the most important service—editing (and writing support). Book publicity and launch planning is usually either an add-on or ‘find your way in the…
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book attention and publicity

Use your Talents to get Book Attention

You have talents, no doubt. There’s no point in struggling away with the wrong media type when you can use your talent to attract a new, relevant audience for an upcoming book, otherwise known as Book Publicity. If your skill is a visual one especially, perhaps you have clear and large book pictures, then you’ll love this new partnering idea. Not only relevant to securing partnerships, you may use your innate talents to get publicity by: talking about your subject (podcast guest)writing short how-to pieces (guest blog, articles in magazines)making…
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publishing books professionally

Dip your Toe in… or Immerse in Publishing Books

This post is about how you cut your book success off at the knees when you don’t commit to the publishing process. It’s also about ensuring professional quality in all books you write. Freight Train truth coming… Publishing an eBook on Amazon and talking about it on a small blog will not lead to many sales, keynote invitations, Joint Ventures, or podcast invitations.   Look for opportunity, not problems… While you can’t get an author platform just by publishing on Amazon, there are other ways to share your message and…
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authors doing book launch

Publicity Planning for a Book Launch

Something that many of us non-professional authors struggle with is getting media attention for us and our book, i.e. book publicity planning. First of all, you will need to tick off the fundamentals: Is your book and ebook available in the usual places online: Amazon, iBooks, Kobo, and big and bold on your website? Is your book cover professionally designed? Is your book edited to within an inch of its life? Do you have a good story around your book… is it a newsworthy topic right now? Planning some publicity…
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