Pay to Play Book Media and Marketing
Book Marketing

Steer Clear of Pay-to-Play Book Media

Indie author, you thought you were in the clear because you chose your own editors and designers and uploaded your books and didn’t get caught in hybrid or vanity publisher fees. Or maybe you did.Either way, there are more sharks waiting for you: it’s called Pay-to-Play Media and Marketing. Pay-to-play means hiring a company or individual to ‘guarantee’ your brand a mention in a publication, for a fee.There are all kinds: paid reviews, paid upfront (higher than $99) book awards, book fair stands, video trailers, ‘blog reviews’, pay-to-play magazine articles, book ad setup, and even high markups to place your book ad into Ingram’s magazines – which an author can tick a box to do themselves for US90 (not that non-US residents should). This last one was seen at a Balboa Press website.It may come to you sneakily, an email…
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Engage the world in book creation
Book Marketing

Engage the World in Your Book Creation to Engage an Audience

In the 1990s I went to see a band called TISM. This is Serious Mum is an anonymous, energetic rock band which riffs on social themes and is quite ‘out there’. Now what has this got to do with book creation and engaging an audience, you might ask?  (Engagement is key to creating a buzz pre-launch and post-launch.) Three things:Suburban and urban themes, real hypocrisy Energy Novel ideas – no idea is too out thereBring the energy to your Category of OneNow let’s bring that kind of vibe to these thoughts on trend waves and involving the world in your book creation. This is a radically different thing than writing a book you like and putting it up on Amazon KDP to hope for sales… la, la, la.You need to write in a category of one.Why do we need radical ideas…
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Marketing your Book Ultimate Guide
Book Marketing

Marketing Your Book: The Ultimate Guide

‍Why Book Marketing is Crucial for SuccessWriting a book is often a long labour that you’ve poured your heart and soul into, along with your trusted editor. But what good is a masterpiece if nobody knows about it? Along with planning, book marketing is the key to ensuring that your masterpiece reaches its intended audience and achieves the success it deserves.Effective book marketing and media planning are crucial, firstly because they help to generate awareness about your book. With so many books being published every day, standing out from the crowd is essential. You need tactics to make book readers curious about your book’s content.Secondly, book marketing helps to build your author brand. By promoting your book and connecting with your target audience directly, you establish yourself as a credible and trustworthy author. This can lead to a loyal fan…
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self-help book marketing
Book Marketing,

Self-Help and the Book Marketing Dilemma

Self-Help authors: How many times have you read about authoring a different type of format (like low content) and followed it down a rabbit hole? Let alone considering all those different ways to promote various books… Writing self-help workbooks, planners, books and creating online courses is great — but getting people to know about them can be daunting. When contemplating book marketing, you hear about Facebook advertising, Instagram reels and Group curation methods. I followed many a fast-talking marketer down a new rabbit hole. But there is a much simpler method which I employ.To prevent overwhelm in book launching, I choose TWO main social media outlets, plus talking to my local crew. After writing my self-help book, I take QUOTES or ideas from the book and turn them into fun content. I also offer a free Downloadable with the book. I organise…
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increase author revenue and income
Book Marketing

Increasing your Author Revenue: The Basics

Are you an author struggling to get in enough royalties? Tired of working long hours for little pay? If so, read on. Here we will explore the various ways you can increase your author revenue and make a sustainable living from your passion for writing. From leveraging social media channels to building a loyal fan base with email marketing, Business Author Academy aims to provide you with the courses and strategies to boost your income as an author. I mean, someone has got to focus on this, since the book publishing industry is full of sharks. So, let’s dive in!Diversifying your author income streamsBusiness owner or not, you would do well to explore different opportunities to increase your author income. This includes finding ways to monetise your brand, such as speaking engagements or merchandise sales. It also means considering traditional…
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contributing articles guide
Freelance writing, Publicity

Influential Author: A Contributing Articles Guide

In this series, I hope to give you some ideas for contributing articles to magazines and other places like major blogs, newswires or news platforms. When time is short, you must only work on what matters. So, select the magazines and sites that already have a following, one who may be interested in your work.As well, think of your friends in business who may have blogs or Instagram followings, and on top of this, add podcast guesting or local magazine columns.One way to manage this is to have a master spreadsheet. I use Google Sheets for sorting out list of partners for marketing, places to post, and lists of niche bloggers.I know it takes a long time to find these lists of niche blogs and magazine editors, so another idea is joining in with another author or two in your…
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