Jennifer Lancaster

June 25, 2021

Building a Website the Easy Way

What if I said you could build your own website pages simply by telling an application the colours and style you like? Sounds like science fiction? Well, not anymore. GetResponse, my favourite email marketing toolkit, has just launched a website builder. If email templates ready to go, chat bot, and step-by-step lead magnet funnels wasn’t good enough, they’ve gone and put their user simplicity ideas into a…. Website builder for all of us. Sure, I started off with the popular Content Management website, WordPress. Doesn’t everybody? Well, four themes and 10 years later, I wish I hadn’t. I mean, I have 30 plugins to keep track of, just to keep it all running. I pay for Jetpack, Smush Pro, the theme and on occasion, my web developer’s hourly fees. Compared to setting up a WordPress website in a Website Hosting…

June 29, 2021

Book Marketing, Updates

Bravely Chipping Away for a New Edition

If writing is a blast of creativity, self-editing is like painfully clawing away the clutter. Not only that, non-fiction editing requires a good deal of fact-checking and a good memory for what’s been said before. It’s bold work to do. This week I have been revising my book, Power Marketing: An Aussie Guide to Business Growth (edition 3). And because there are so many book, statistic and website references, plus grammar checking, it needed a lot of updating. I can’t imagine what those Dummies book authors have to do… This self-editing work takes an eye for what others will think. I admitted I didn’t have that eye anymore, so I handed by draft to Terri Tonkin, a local beta reader and author. She gave me helpful feedback on some elements that were unknown to her, such as an ESP (email…

January 14, 2025

Book Writing

All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic. 1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now? I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get some traction. As the podcast was rolling, I logged onto GoDaddy and registered the ‘mahoningvalleypodcast.com’ domain. Ironically, I got tired of producing the Local Podcast and burned out on it after quite a few episodes. I let the Domain go. If you search it today, you will find someone acquired it and is…

June 12, 2025

Home-Based Business

Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is? Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blog We want to use internally-directed marketing strategies based on audience research and knowledge, rather than be: Driven by others’ marketing based on ‘hot trends’–and these may not work for your audience or offering Confusing strategy with tactics, e.g. posting on Facebook (which is a tactic) Unsure whether content marketing and social media sharing is really working. Starting with Value for…

April 29, 2021

Book Writing

How Do I Make Writing Each Day a Habit?

Of course, it’s hard to ‘get time’ to write something for your book each day. That’s why you must make writing a habit. I’m sure if you’ve read the book ‘Atomic Habits’, you’ll know just how powerful it can be to instil some good habits. Look what it did for me! Does a certain amount of time go past before some tasks become an entrenched habit? According to two experts at MetaFact, it is unlikely, and certainly not the mythical 21 days. Wendy Wood of University of Southern California says, “Until you have laid down a habit in neural networks and memory systems, you must wilfully decide to repeat a new action again and again, even when it’s a struggle.”– Wendy Wood There is hope for those who want to write more often habitually though. Wendy states, “Adopt a new…

March 25, 2021

Book Writing

Keys to Writing Self-Help/Memoir

What are some of the keys to writing a self-help memoir book? First, what is this mongrel book genre? What is a memoir? It is a snapshot taken from your life that’s compelling and has a strong message. What is self-help? Also called personal development, the self-help genre is diverse. It’s founded on the principle of the reader taking control of their lives, solving problems by learning new principles, tips and techniques. It often uses the direct voice (you, I, we). If your book’s topic is just stories (not your own), it may or may not be self-help. See The Success Principles. It is a bunch of inspiring stories but couched in the topic of being successful, so it is self-development. Some Things to Avoid when Writing Self-Help with Your Stories in It Stay away from using platitudes and quotes…