writers who are writing coaches
Book Writing

Everybody wants Inspiration to Write, Nobody wants Perspiration

There seems to be many myths surrounding writing a book (or a paper, for that matter). Most of these centre on the idea of ‘the muse’ and waiting for inspiration to strike. We mess about all day, thinking we’re adding to our work by reading a bunch of articles, going on Quora, and then immediately forgetting what was found. I don’t want you to be that person. The one thing you might want to stop to read is a book I found years ago. It’s called ‘55 Essential Strategies for Every Writer’ by Roy Peter Clarke. In the preface, it says: “These practical tools will help to dispel your writing inhibitions, making the craft central to the way you see the world. As you add tools to your workbench, you’ll begin to see the world as a storehouse of writing ideas.…
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Gorilla Tactics Book Review
Book reviews

Gorilla Tactics by Greg Cummings – Review

Written in the style of narrative nonfiction, Gorilla Tactics (How to Save a Species) starts off with the author’s experience of trying to save Mountain Gorillas (not physically but through awareness). Instead of this plight, he and the Diane Fossey Gorilla Fund team are caught up in a horrifying war in Rwanda. (Early galley review.) After all, only a few hundred mountain gorillas remain in these high mountains of Uganda, Rwanda and Congo. I would like to know more about the town of Kigali in Rwanda, as there was no descriptions, bar the decimation of the town after looting. The same with the Virunga Volcanoes. The writing is otherwise personal, real and interesting. A gorilla-mapping mission, with Arthur C Clarke and a Space Shuttle of NASA, was supposed to be the plan for the better publicity of the mountain gorilla…
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Author interview The Decision Expedition
Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like Google ads, Facebook ads, email sequencing and segmenting audiences. These are all important, but in my opinion, if you want to be a good marketer you need to start at the source – the brain.  There is one thing that is consistent with every customer you will ever have –…
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Jennifer Lancaster, Finalist for award in online education
Updates

Business Author Academy named as a finalist for National Awards

Jennifer Lancaster of Business Author Academy has been named as a finalist for the AusMumpreneur Awards in the Online Education category. The AusMumpreneur Awards, presented by The Women’s Business School, celebrate Australian mums in business who are achieving outstanding success in various areas, like business excellence and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family. From relative obscurity, Jennifer Lancaster has gradually become an Australian leader in self-publishing. Enthusiastic about sharing her knowledge, Jennifer has supported authors’ publishing goals since 2013 through her editing work and her self-publisher’s blog. Her business serves authors who have a lot to offer in terms of story and knowledge; those who need marketing suggestions, editing, and audience targeting support for the books. In fact,…
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healthy city road people
Blogging Strategy

Starting a Blog from Scratch

If you want to know how to start a blog from scratch and build up so your books can become well-known, then start with a strategic plan. It will help a lot over the coming months and years. Here are some lessons I learned, along with some thought leaders’ lessons, like Ali Abdaal, who is more on the YouTube side of things. RESEARCH STAGE Start with a mindset of giving and dig into why you want to start this blog. You’ll find a selfish reason first no doubt, then ask why is that important? What will it achieve for others? Do you have a once-burnt story to share that will help them? Can you inspire through your openness? 2. Research your ideal readership. Use value-priced tools like Ubersuggest (not just for SEO), AnswerthePublic.com, and ask similar people on Twitter or…
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how much does book publishing cost
Self-Publishing

How Much Does Publishing a Book Cost?

Here we’re mainly talking about costs of self-publishing a print book within Australia. Usually, an eBook-only publication can be done with only editing and minor ebook cover design costs. Read all of this article before going to Amazon or IngramSpark with your final file, so you can set yourself up for success.   How much does it cost to self-publish a book on Amazon?  Amazon KDP is the leading self-publishing platform, and it is free to publish a book there.  But wait. Publishing your book to Amazon, IngramSpark or Blurb is the final step in the print-on-demand publishing process. First there are other cost considerations to do with getting your new book ready to be published. Although the cost to publish on Amazon is zero, and $65 or so to publish at IngramSpark, you shouldn’t publish your book ‘raw’. To self-publish your book with quality…
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