Prosperous Future Self

Looking after your Prosperous Future Self

After all my learning through both painful experience and miles of research into personal finance over these past 12 years, I have come to this conclusion: If you don’t look after your money, no-one else will. If you think that your Super is someone else’s problem, don’t believe it. It’s yours to manage, with annual reviews to make sure you are on track to live comfortably, when the time comes. Keep the management costs low by selecting your Super Fund manager wisely, make sure you put in more than any life insurance and fees coming out, and if over 50, increase your sacrifice to super to make contributions up to 17% a year, if at all possible. (My own super fund has benefited from my active management, even if I cannot put in as much as 17%). Sometimes in hardship,…
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hire a content writer blog
Book Marketing

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer do for a business? She makes a Content Plan, researches searched-for keywords, and writes posts at regular intervals to meet website objectives Optional: Interviews the users of your product/service or clients to get a natural feeling article Develops an in-depth understanding of the subject matter — no matter how technical…
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rich retirement

Want a rich retirement? You need creative money ideas!

There’s nothing that makes me madder than some journalist rabbiting on about sacrificing lots of salary into superannuation. Well, that is all very well if, a) you are employed; b) your employer is amenable to that; and c) you make enough money that you could easily miss 5 or 10 percent of it. But what about all of us in business? What about those retiring now? I don’t expect that people earning $120,000+ per year are going to be that interested in my 2020 book, Creative Ways with Money, and that’s absolutely fine. I’m writing it for people who are trying to manage on an average income, have fun, but also creatively earn more. These are the battlers who get caught in the headlights of spruikers. These are the smart ones, who are servicing others, building businesses, and rarely put…
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niche marketing tips authors
Book Marketing

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing Tips! To niche, you need to set a theme and research a target reader, or avatar. To know this group really well, find out: What words do they use? We can use similar language in promotionsWhat books do they usually read… eBooks or print or audio?Age, occupation, location?What pain points…
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Media Kit Template

Media Kit Examples for Authors

Find the more up-to-date author media kit templates on this newer post. Why not create a media kit for when you approach Podcasters? An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors for guest posts. So I thought, oh surely there will be a media kit example or template on Adobe’s store. Yes, there are quite a few lovely ones, but they are all for blogger-influencers! Not a single one for authors… So, the press kit template found wasn’t terrible relevant, with its sponsored posts part and social stats part, but I pressed on. My three-page effort is probably not the most suitable for you either, as every specialist will have something different they want to include. The main thing is to think about what…
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indie book sales

The Reasons Your Indie Book Isn’t Selling and What to Do About It

Since selling your already self-published book is probably the hardest thing you’ll try to do after changing your own car oil, I’ve compiled some ‘low hanging fruit’ ideas to get you started. If your book has been published through XLibris, Balboa Press, iUnivers, AuthorHouse, etcetera, then the raw cost to you of buying in your book may also be a barrier to making any profits. I heard that a regular trade paperback could be $12 each to buy in! (It should be more like $6 + shipping). Thin Records Could be the Problem If you used a ‘publishing package’ at a big group, then you might have no idea what your book record contains—and thus how poorly it may be filled out. Alas, it may also be an ISBN registered in a foreign land. Once you confirm that booksellers here…
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