Jennifer Lancaster

January 4, 2020

Self-Publishing, Selling eBooks and Media

How to Optimise a Book Sales Page

A book sales page — aka a landing page — focuses the action on just one thing: your book or course. This is so new visitors can read the benefits about it without getting #distracted… as we are likely to do. When creating your book/course landing page, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take this special fans & followers offer. 2. What am I offering my readers? — Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest selling points in the headline? 5. Is there one clear…

August 21, 2020

Personal finance and scams

Does Planning your Financial Goals Make Better Outcomes?

Yes, those people who create their own financial blueprints – including budgets, big goals for the future, and spending plans/prioritising – are better off financially than those who do not. For proof, you can read the stories of a New Zealand blue-printer here and an American blue-printer (Mr Money Mustache) here. I guess we like the words financial blueprint because it reminds us that we can be the architect of our own financial life. And we can! Why Write Goals? It pays to write goals down because it lets you re-visit them. Sharing your goals with loved ones or a coach also makes them more likely to happen. This is due to the power of our need to be consistent with what we said (the principle of consistency). Brian Tracy often said in his books that millionaires take a long…

January 4, 2020

Personal finance and scams

How will Creative Ways help my Money Flow?

Over the past year, I’ve been busy knitting together creativity with money (conceptually, not literally), and looking at what would increase our money flow. It’s more about what stops it and what blocks your creative thinking, than anything else. When we think of money and finance, we often get all crazy. Fear of not having enough, fear of investment losses, fear of missing out, and confusion over the array of investing choices seems to block our minds from truly thinking outside the money box. I’m concerned that many are blissfully unaware of the way they are running their financial life. Some of them are crossing their fingers that Bitcoin will run; some are neglecting their own Super or Shares, but flying to the US to see an income-generation guru; and some don’t realise that they can do something better with their home…

November 5, 2019

Personal finance and scams

Looking after your Prosperous Future Self

After all my learning through both painful experience and miles of research into personal finance over these past 12 years, I have come to this conclusion: If you don’t look after your money, no-one else will. If you think that your Super is someone else’s problem, don’t believe it. It’s yours to manage, with annual reviews to make sure you are on track to live comfortably, when the time comes. Keep the management costs low by selecting your Super Fund manager wisely, make sure you put in more than any life insurance and fees coming out, and if over 50, increase your sacrifice to super to make contributions up to 17% a year, if at all possible. (My own super fund has benefited from my active management, even if I cannot put in as much as 17%). Sometimes in hardship,…

November 7, 2024

Book Marketing

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer do for a business? She makes a Content Plan, researches searched-for keywords, and writes posts at regular intervals to meet website objectives Optional: Interviews the users of your product/service or clients to get a natural feeling article Develops an in-depth understanding of the subject matter — no matter how technical…

December 28, 2023

Book Writing, Personal finance and scams

Want a rich retirement? You need creative money ideas!

There’s nothing that makes me madder than some journalist rabbiting on about sacrificing lots of salary into superannuation. Well, that is all very well if, a) you are employed; b) your employer is amenable to that; and c) you make enough money that you could easily miss 5 or 10 percent of it. But what about all of us in business? What about those retiring now? I don’t expect that people earning $120,000+ per year are going to be that interested in my 2020 book, Creative Ways with Money, and that’s absolutely fine. I’m writing it for people who are trying to manage on an average income, have fun, but also creatively earn more. These are the battlers who get caught in the headlights of spruikers. These are the smart ones, who are servicing others, building businesses, and rarely put…