
Top Considerations for Book Authors Creating a Course
If you have written a business or life advice book, you may be starting to get excited about the idea of creating a course! You could capitalise on your book’s concepts. You could make 10x the profit of the book itself. But slow down there, this Lone Ranger is galloping off way too fast. You see, when offering a high level product like a course, we need to think about attracting multiple sales leads, systematically, and promoting the course. Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay? Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that seem to follow the website visitor around the Internet). …
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