Make someday goals now

Making ‘Someday’ Goals Part of Now!

Are you procrastinating on your biggest dreams, like that of writing a book, making excuses for yourself that you’re too busy… too tired… have too much ‘stuff’ to do? “There is never going to be a good enough time or a ‘some day’ where you have ‘enough time’”, says Andy Monks. Someday starts now. In any month, you may give 90 hours to your family and keeping the house, 795 hours or so to your work (clients/boss), and a few hours for school, church or community. But if you spend from just four (4) hours a week, or 17 hours a month, then within six months you could write a book and leave a coherent legacy. This beats a drawer full of notebooks with scribbles. That’s the bottom line. Another perspective is from a Brisbane coaching professional, Eduardo Gomes. He…
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increase author revenue and income
Book Marketing

Increasing your Author Revenue: The Basics

Are you an author struggling to get in enough royalties? Tired of working long hours for little pay? If so, read on. Here we will explore the various ways you can increase your author revenue and make a sustainable living from your passion for writing. From leveraging social media channels to building a loyal fan base with email marketing, Business Author Academy aims to provide you with the courses and strategies to boost your income as an author. I mean, someone has got to focus on this, since the book publishing industry is full of sharks. So, let’s dive in! Diversifying your author income streams Business owner or not, you would do well to explore different opportunities to increase your author income. This includes finding ways to monetise your brand, such as speaking engagements or merchandise sales. It also means…
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contributing articles guide

Influential Author: A Contributing Articles Guide

In this series, I hope to give you some ideas for contributing articles to magazines and other places like major blogs, newswires or news platforms. When time is short, you must only work on what matters. So, select the magazines and sites that already have a following, one who may be interested in your work. As well, think of your friends in business who may have blogs or Instagram followings, and on top of this, add podcast guesting or local magazine columns. One way to manage this is to have a master spreadsheet. I use Google Sheets for sorting out list of partners for marketing, places to post, and lists of niche bloggers. I know it takes a long time to find these lists of niche blogs and magazine editors, so another idea is joining in with another author or…
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Using LinkedIn as an Author with Sue Ellson
Publicity

Using LinkedIn as an Author

This article is a guideline and challenge for authors who believe their LinkedIn presence could be better. Let’s call it the “7-Day Challenge to Expand and Capitalise on our LinkedIn Presence”. Preparations for your Profile Sprucing You won’t need a LinkedIn Premium account, but you will need an account. Don’t forget your email and password (cursed passwords that always change when you’re not looking). Squint now at your current photo. Are you not smiling? Do you have a tropical shirt on? Has it got a weird background? Is your honey’s arm cut off? It may be time to pick a new one and send your best photo, preferably smiling, to a photo editor. Here I recommend Mr Wikus, as he can do any type of design work and will spruce up your pic in a jiffy.  https://www.fiverr.com/wikus1208 These days you…
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Book review of lifestyle planning book
Book reviews

If Seventy is the New Fifty, When do I get to Retire? – Book Review

Book by Dennis Hall. Reviewed by Jennifer Lancaster. Let’s get this straight. For one thing I am not even close to 70… but that’s good because this book enables me to think ahead — not with dread but with some great ideas for changes. I call this is a retirement or semi-retirement lifestyle planning book. In the early chapters of this book it talks about making the most of your time, as we may well lived quite a while longer than we once expected and during those years, we’re likely to be both bored and near-broke. Meanwhile, the federal government likes to push up the receiving age of the aged pension. For many, it’s about having all this time and needing more income flow. I mean we all hear the phrase “follow your passion”, but not many authors seem to take…
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making personal brand plain english
Personal Branding

Making a Personal Brand, in Plain English

Of late I have been navel-gazing, I mean, assessing my values and brand. I’ve also been doing a content marketing course, which prompted me to gain further understanding about what information nonfiction authors look for. Then I realised that there is no such thing as a typical author. There are many reasons to write a book and just as many reasons to build a personal brand. This branding and values exercises is valuable. It had me thinking about things like: how does my personal brand portray me? How can someone create an authentic vibe?  What puts people off… and what do they really want to know about my background/values? Amy Green recently wrote in SmartCompany that personal branding is: “How you are recognised and remembered. It is the art of bringing together your strengths, skills and your true essence, then…
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