Book Editor and Writing Coach

November 5, 2025

Digital Marketers can be Catastrophic for Business

I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even more worrying, “Only three in ten small business owners are sticking with a digital marketer for more than a year.” (70% change, in other words) This is disastrous for business momentum and ROI. If you’re a micro business or launching author, it can spell catastrophe. The study was conducted by the University of the Sunshine Coast and supported by the Australian Family & Small Business Ombudsman. The article made comment that one of the reasons is due to a lack of fit between business needs and the agency’s skillset. Some might be great at digital ads but not have a storyteller and brand expert on board, so the ads don’t…

October 28, 2025

Content Marketing, Writers Mindset

Why Your Newsletter Stays in Your Mind

You know you’ve got to expand into newsletters if you’re writing a topical book or self-help guide. So why does your online newsletter sit unwritten? I believe it’s not about writing ability or finding the time. It’s about overcoming perfectionism. Most of us have the expertise or life experience. But translating that knowledge into newsletter content exhausts both your mental capacity—and hits the wall of wanting to be perfect. While my newsletters are not perfect either, I think research can help us overcome these barriers. The Research Gap Nobody Talks About Expert authors say “Just share about how your wrote your book”. Specialists say “Just share your expertise and stories” That’s not where to start. Before you write a word, you need to understand what your audience is actively searching for. Not what you assume they want. What they’re actually…

November 5, 2025

Book Writing

Best Writers Retreats 2026 to Inspire You to Write!

If you get inspired by being around writing teachers and other writers, and you have some savings for self-development, then a writers’ retreat could be great for you. I believe writing retreats are more in the personal development bucket than calling it a return on investment. Talks, creativity or speed writing workshops are usually included. Manuscript critiques (readings) are also included in some writing retreats. Then there are hybrid book writing and walking (or music) retreats and Writers at Sea – a writing workshop on an ocean liner. Here I will go into some good value writing retreats, about half of which include accommodation. First, ask yourself some reflection questions: What new technique or new creativity practice do you want to get out of the retreat? Or is your main motivation to be around supportive writers and learn from…

A book on conscious leadership - limitless soul by A Terrey

August 19, 2025

Book reviews

A Book on Conscious Leadership: Limitless Soul

Tell me, have you ever thought that your leadership or business approaches barely touched the surface? That people weren’t really listening or understanding you? It may be that you just haven’t asked the question: who am I really? Limitless Soul by Alexandra Terrey is a 241-page book on delving within to change what’s without. But it’s not just about being a more abundant being; Limitless Soul’s content is founded on proven methods and I found it useful for reflection. This book journeys inward into the essence of who we are, guiding us to understand ourselves. If we’ve got poor beliefs, it will aid in choosing positive beliefs – ones that allow growth into being an effectual leader. Why Conscious Leadership is the Path to Live Truly Without Limits: A Book Review You see, thinking and acting are two different things.…

August 14, 2025

Course Content

Top Considerations for Book Authors Creating a Course

If you have written a business or life advice book, you may be starting to get excited about the idea of creating a course! You could capitalise on your book’s concepts. You could make 10x the profit of the book itself. But slow down there, this Lone Ranger is galloping off way too fast. You see, when offering a high level product like a course, we need to think about attracting multiple sales leads, systematically, and promoting the course. Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay? Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that seem to follow the website visitor around the Internet). …

How to write the dream book on topic with a writing coach

August 9, 2025

Book Writing

How You Can Write the Dream Book on Your Topic, with a Writing Coach

Many pre-retirees are looking for ways to preserve their ideas, their life experiences and business takeaways for future generations. In fact, about 15 percent of 55-year-olds want to write a book as part of their retirement ‘bucket list’ (Money magazine). However, transforming that dream into a published reality requires careful planning, dedication, and guidance. Why Work with a Writing Coach? Writing a book can be a daunting task, but working with a writing coach makes the process smoother and more structured. A book writing coach helps you refine your ideas, develop a writing schedule, and improve your storytelling. Whether you are writing a memoir, a guidebook, or a business book, expert guidance can be invaluable in overcoming writer’s block, structuring your content, and ensuring clarity in your message. Steps to Writing and Publishing Your Dream Book Step 1: Hone Your…