Personal Branding Archives | Page 3 of 4 | Jennifer Lancaster

July 2, 2021

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing? The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around and create interest. The thing is, whatever book you write is almost bound in a silo. Nobody will have enough curiosity to order your book unless they either know you’re the expert on a topic they want to learn… or the blurb sounds like just the type of book they’d…

November 29, 2021

Book Marketing, Personal Branding

Best Marketing Tips for the Unbranded Author

So, you’ve got yourself a visibility problem. Rather than throw a huge list of author marketing tips at you without a well-crafted strategy, I’d like you to do few planning steps. I call it the Who, Where, What and Why. Then I’ve got some simple marketing advice below it. WHO Every marketing plan starts with the group (or segments—fancy marketing jargon) of people you want to reach. There are all different things to consider, e.g.: Demographics – M/F, age, income, stage of life Psychographics – what they have in common interest wise, e.g. fantasy readers, grannies who read to their daughter, etc Benefit sought – perhaps a mix of people that all seek the same specific outcome I believe it’s good to consider each in turn. Don’t be like the telemarketers, e.g. “I can get you first page on Google!”…

December 23, 2020

Personal Branding

Knowing How to Change Your Positioning

Don’t look, I’m changing my positioning! Weird! Some people don’t think of themselves as a ‘brand’… but really we are talking of ‘brand positioning’. When I was setting up Power of Words for copywriting and content marketing, I did a lot of SWOT research on what my service should do and what level I should play at. It is similar to what I do now, whenever I launch a new book or membership. Sometimes though, the level we play at is dictated by the people we can feasibly reach. Who can you reach? It makes sense to align with what people in your circles are looking for… this often comes down to your own content, pitches, and talks. I’ve found, people in my circles are not often looking for ‘executive level’ info; far more often, they are looking for how to…

September 17, 2014

Book Marketing, Personal Branding

Promote Yourself – Five Easy Ideas

Many small businesses are wasting fruitless energy on pursuing mass marketing tactics — aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Putting on a low cost event that resonates with your target market or a free seminar night at your office. (Or at Redcliffe Hive / event hire space). 3. Ask a supplier or a noted author/blogger to feature your story on their website, if your goals and markets align nicely. 4. For those who write articles, there is a wide range of digital magazines cropping up which you…

December 13, 2020

Personal Branding

Show Me Why You Shine in Your Elevator Pitch

Folks, I’ve been to a lot of networking groups in the past six years. As an observer of words, I find it interesting what people say in their 60-second elevator pitch. A lady at a group today said something like “Men and women are talking about anti-ageing and I help you discover how to prevent anti-ageing”. Never mind the baloney, because she said the opposite of what she meant. You want to prevent ageing / wrinkles. People who go to the network marketing events tend to pick up certain lines and re-use them, and soon enough, you’ve heard them before. Even worse, they are very generic. GENERIC is the kiss of death in relating to people. Do you know what people like and relate to? Is it a pitch they’ve heard before…. or is it the Authentic you? Can you…

April 23, 2014

Personal Branding

Caring, Sharing and Giveaways

Caring about clients is one of the principles of a successful salesperson, according to Tom Hopkins (#10 in ‘How to Master the Art of Selling’). How do you show your clients you care? Do you give from the heart… or are you just giving information to create another name on your database? Here are three tips for increasing your customer care and attraction: Stop giving out crappy pens that don’t write printed with your business name, and start giving out nice $4 pens that benefit breast cancer (see Avon) to your business friends. Instead of thinking how you can sell life coaching/meditation trips/furry cat toys, think of how you can make your ideal person’s life better with a specific solution. Then talk about that solution, examples of how it improved things for you or your clients… i.e. come from the…