Book Marketing Archives | Page 4 of 11 | Jennifer Lancaster

October 6, 2022

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like Google ads, Facebook ads, email sequencing and segmenting audiences. These are all important, but in my opinion, if you want to be a good marketer you need to start at the source – the brain. There is one thing that is consistent with every customer you will ever have –…

May 14, 2025

Book Marketing, Publicity

Media Kit Template – Free

Have you ever thought of creating an Author or Speaker Media Kit? It’s a boon for many reasons. Media Kit Templates are not exactly created for authors or bloggers, so I created my own two designs. Media Kits can be used for: Podcast guest appearances/question prompts Giving credibility by mentioning your audience numbers or articles A PDF version of your book data and photos Public Speaker pitches Approaching news media editors & journo’s for an expert article or interview, etc. A good media kit for authors or specialists must adjust to suit them. Every specialist likely has something different they want to include, including perhaps a listener special offer. It’s important to think about what the podcasters or magazine editors you are approaching will want to know. See Free Book Marketing Resources guide for more goodies. Hints for…

February 22, 2023

Book Marketing, Selling eBooks and Media

Find your Book’s Ideal Audience

Many of us want to write a good quality book for the right audience… but what kind of audience is right for us? The truth is, if we can narrow down our audience and understand the depth of the pain problems and desires, then we can write a book that resonates deeply with them. I like to give some support on these areas and so have a brief video in the Book Creation Success course on competitive research. Independently, you can go along to Amazon and with ‘Amazon Suggest’ you can see what types of keywords people are typing in to find your area. You need to have a competitive overview of your marketplace and the key bestsellers in your niche. Then you can do some further research on BuzzSumo (free account, 10 searches) or SparkToro (free account) to get…

Smart Marketing for Indie Authors Review

February 22, 2023

Book Marketing, Book reviews

Smart Marketing for Indie Authors: My Review

Mike Kowis is mostly like us: an Indie Author who put heart, soul and $5,000 into his first book, one of a few. That number was just the marketing part, by the way. The reason I liked ‘Smart Marketing for Indie Authors‘ is because he goes through each marketing tactic with pros and cons, a rating from his experience, insider tips and supreme attention to detail. His honesty level is admirable in the chapter “What not to do”, all of which are going to save you time and cash, as it is throughout the book. “No amount of marketing will help if your book is filled with grammar and spelling errors… or your cover is unprofessional”.– Mike Kowis Book Marketing Tactics Cherry-Picked Book Marketing Tactics by Mike Some of the main areas I liked are covered below, but there are…

May 14, 2025

Book Marketing

Why Do Content Marketing?

When you consider the overall picture: the opportunities, challenges, some barriers to success in your market, then you can begin to see how regular content marketing will help your publishing brand get a foothold in the market. Firstly, understand what main facets make some marketing pieces rock. CopyBlogger said that good, share-worthy content is: · Useful (it solves an audience problem) · Interesting (it’s framed in a way that catches attention) · Audience-friendly (it has an interesting headline and it’s formatted to be readable) · Sticky (it invites the reader to settle in, learn more, and maybe take the relationship further). Why do we need to do Content Marketing? Every business starts off with a burning reason for running a content marketing campaign. Often, they get disheartened with the poor results (often caused by half-baked implementation). Just like a good…

February 22, 2023

Book Marketing, Personal Branding

Author-First Book Marketing: First 4 Tips

Having a foundation in online book marketing makes a difference to any author’s ability to succeed in the market. With an Author-first approach, it’s making sure you and your brand goes out into the world. Many of you will have a coaching, consulting or a particular business in the background and with this approach, it’s going to have the most effect. The first three times I published, I had zero brand and no real connection to ‘me’. The next time I published, I went hard on research and achieved some relevance by adding my own case study experiences (and supplier details) to the book. If I could start again, I would make all my books talk to the one audience, even if on a number of different topics. Well, I guess it’s never too late to start over! 1. Start…