Book Marketing Archives | Page 11 of 11 | Jennifer Lancaster

August 17, 2024

Getting Your Book Marketing Ducks All in a Row

Every professional wants to know how they can make their book a success, without going crazy with overload! Here are some ideas for book marketing by leveraging what you are doing: Update your website with a bookstore that comes with buy links to Amazon, Goodreads, and print publisher site. Try the plugin: MyBookTable for WordPress. Considering an author website for the first time? Then ensure it’s designed for authors with colourful images of your book, clear selling points, a media page with photos, and your Bio. Also use a SEO plugin. Create bookmarks with the book URL so that you can hand them out at launch, also later on. Advance Distribution. If preparing a while beforehand, contact Dennis Jones & Associates to find out if they can distribute it or handle the eBook version. (Must be able to order 500+ print run…

October 15, 2014

Book Marketing, Selling eBooks and Media

How to get People to Adore your Book in Advance

I’ve been working hard to finish off “How to Control your Financial Destiny”, and so at this point — where most authors are thinking about proofreading, layout, printing — I am thinking about MARKETING. How will I get my book noticed? How will I get people talking about the topic? The answer lies in letting people know about the HOOK of your book. Actually, you can even start them thinking in a whole new way about your topic. And this coverage, if done right and timed right, will lead to your book selling — with hardly more than a simple clear graphic image, interesting description, and a bookstore ‘buy now’ button. The genuis at Author Media (makers of MyBookTable) has a pertinent post on Viral Marketing – called A Viral Recipe for your Blog post. Do you get it now…

September 17, 2014

Book Marketing, Personal Branding

Promote Yourself – Five Easy Ideas

Many small businesses are wasting fruitless energy on pursuing mass marketing tactics — aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Putting on a low cost event that resonates with your target market or a free seminar night at your office. (Or at Redcliffe Hive / event hire space). 3. Ask a supplier or a noted author/blogger to feature your story on their website, if your goals and markets align nicely. 4. For those who write articles, there is a wide range of digital magazines cropping up which you…

July 16, 2014

Book Marketing

Newsletter Choices for You

You might be considering the launch of a newsletter for clients and prospects to read at their leisure. One benefit is, you can re-use any blog article we’ve written and with just a little jigging, put them into your newsletter. Some businesses are sitting on a goldmine of client contacts, but alas do not have a method of regular, informative communication. Format 1: Print or PDF. Our ABC newsletter is laid out in Adobe InDesign, based on a prepaid template to save time (view Newsletter ABC JULY). Compiled for the Australian Business Club, the articles are written by members for the benefit of their clients. The print copies are around $1.50 each for 4 A4s (1 A3 D/S), thanks to Redcliffe Office Supplies. Format 2: Email (HTML). Mailchimp, Aweber, et. al. make this easy by providing umpteen templates (incl. mobile)…