
Doing Research to Create a Book and Blast out Writer’s Block
One of my favourite tools to bust yourself out of blank page staring (writer’s block) is research. In particular, keyword and audience research for creating a book. This is about how research can help you start writing a topic-based book. A Walk Through Audience Research from Keywords First, you will want to do audience research along with keyword research. One without the other will be giving you herrings, red ones. The tool for this is SparkToro, made by Rand Fishkin, an SEO expert leader. What he doesn’t know about finding an audience isn’t worth knowing. Under SparkToro: Demographics you will find ‘Bio/profile terms’, and you see whether the relevant word appears in people’s bio. Are you onto the right target market? Creation, marketing, development were top 3 bio words of the keyword ‘Book Creation’. I could launch a LinkedIn search…
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