Blogging Strategy Archives | Jennifer Lancaster

marketing strategies for small publishers

October 2, 2025

Deep Dive into Micro-Publisher Marketing Strategies: A Focus on Niche Platforms

This post will utilise my knowledge of marketing to guide you to create a sustainable content marketing plan tailored for author-publishers. Are you experiencing the core challenges of running an indie/micro publisher: limited time, limited budget, and the need for high-impact, long-lasting content? Some muck about on Instagram, even when they are not connecting at a heart level on there. If you don’t have a plan, you’re not going to keep up momentum and gain a niche audience. So I’ve mocked up a Content Plan to tweak below. Plus, always remember that comments are key to any social media. Make the most of groups by having your books in a banner and mention of authoring in your bio (INCLUDING ON YOUR FACEBOOK PROFILE!) 30-Day Content Marketing Outline: Niche Platforms for Indies This plan focuses on creating a single, high-value piece…

April 25, 2025

Blogging Strategy

How Clingy is Your Online Presence?

There is a term called ‘stickiness’ relating to website visitor content. If you’re an author-creator, then for your website and blog you’ll want to interest folk and make them stick around, i.e. cling. ‘Clinging’ could be the readers signing up for a juicy morsel, a free package: e.g. a rate sheet template, a six-page PDF on how to set rates, and an about you page. For ease of use, have this delivered by an email marketing system, e.g. Mailerlite, GetResponse. It is also important to note how long visitors stay on your website reading it. The longer they stay, the more interested they are in that particular content – thus telling you to write more of it. One to two minutes is considered pretty good, as some visitors have the attention span of a goldfish. Why care about Keywords? There…

January 7, 2025

Blogging Strategy, Freelance writing

Creative Ways for Money Flow: Writing Articles

This last six months I have been researching ideas for creatively earning more income — mainly by writing articles. I’ve just listed 10 websites where a novice writer can try publishing their articles or essays and get paid. It’s in the back of ‘Creative Ideas for Making More Money’ – a freebie. Writing Types for Money Flow Writing freelance articles is just one way to earn more money if you’re an active retiree, stay at home parent, or lucky book writer. There are of course other writing-for-money ideas: copywriting of business marketing materials editing and proofreading essays (if you’ve done a course) creative writing of short stories and entering loads of competitions ghost blog writing for busy information or SAAS businesses ghost writing books Kinds of Freelance Writing Sites Freedom with Writing site offers a huge list of publications…

September 15, 2025

Blogging Strategy

Are you a Beginner, Novice or Pro at Blogging?

Beginners with a purpose take time to learn all about how to blog, what platform to use, how long to make posts and start with one. Novices blog on a theme, with different topics they believe their audience might like. It’s still fun for them. Pros research the topics their audience is already asking for on Google, use keyword research tools, and have a regular posting schedule, such as weekly or fortnightly. They make nice imagery, which helps their blog look beautiful. And they might add a different style to mix things up, like a recipe card or how-to panel. What do you need to get started? You need a WordPress, Wix, Ghost or Squarespace platform. It’s best if you can own your domain name and use that. Some blog on WordPress.com until they are ready to move to a…

February 25, 2022

Blogging Strategy

Starting a Blog from Scratch

If you want to know how to start a blog from scratch and build up so your books can become well-known, then start with a strategic plan. It will help a lot over the coming months and years. Here are some lessons I learned, along with some thought leaders’ lessons, like Ali Abdaal, who is more on the YouTube side of things. RESEARCH STAGE Start with a mindset of giving and dig into why you want to start this blog. You’ll find a selfish reason first no doubt, then ask why is that important? What will it achieve for others? Do you have a once-burnt story to share that will help them? Can you inspire through your openness? 2. Research your ideal readership. Use value-priced tools like Ubersuggest (not just for SEO), AnswerthePublic.com, and ask similar people on Twitter or…

November 7, 2024

Blogging Strategy, Book Marketing

How Guest Posting Helps You to Market your Books

I’ve been slow to the guest posting game, but better late than never right? While researching, I found quite a few blogs which accept new guest posters. Now some cheeky monkies will try to charge you $190. Others will not let you post a Bio and URL (unpaid writer). Still others are too busy to reply… and leave you wondering! But if you can get a blog owner who is organised, reciprocal minded, and has topics in your Niche, BINGO! You may just have the start of a winning relationship. Benefits are: Blogs with high Domain Authority and Trust flow (and relevant to yours) will give your URL more Google Ranking karma. Conversely, blogs such as a friend’s Blogger site will give you reverse trust flow. Blogs with a high level of visitors (2,000+ per month or high follower engagement)…