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Selling Personal Branding to a Sceptic
I often imagine a sceptical consultant, leaning on his metaphorical shovel, and asking, “I’ve already got a brand, why do I need a personal brand too?” The latest book, out soon, My Personal Brand covers much of this reasoning in detail, so here are the crib notes. (Incidentally, ‘sceptic’ is spelled with a ‘c’ in British English.) Click to view. Get 5 Tips to Get Unstuck as a Thought Leader – in printable format. A Personal Brand will carry more trust. While companies can build up trust in their brand over…
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