Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s introduce three principles of marketing that I’ve learned over the past decade. 1) Build your personal brand. Simply, it really helps to connect on a personal level and show people you are both a dedicated professional and a person with substance. 2) Concern yourself with expressing your personal passion for a better outcome… not advertising and competing. Express this through books, reports, posts, and articles. (Most call this ‘content marketing’). 3) Use marketing systems, like a simple CRM and automated email marketing, to help you warm up visitors online and create a follow-up system. The Problem: Too Many Tools & Tactics…