audiobooks article
Selling eBooks and Media

Audiobooks: The Future for Busy People

This post was written by Simone Feiler Clark, owner of Brisbane Audiobook Production, who makes it easy to get your audiobooks recorded professionally and listed online. How busy is your life? Work, children, school, study, partner, house, travel, sport, exercise, pets, cleaning, volunteering… the list is endless.  Grr, it’s crazy, and then there’s time you want to fit in for yourself; hairdresser, massage, waxing, shopping, pool, beach, holiday, etc…  With this busy-ness, do you ever get the opportunity just to chill your mind, just chill? One of the most important pieces of advice my children receive at school these days is to read. Not only is it educational, but as you probably know, it can definitely be relaxing. How do you feel after you read some of your book?  Does it take you away from your mundane? Does it educate you? Does it inspire…
Read more
author marketing and keywords

Use Keywords to help your Author Marketing

SEO, it’s not just for websites anymore. So, yes, you can use keywords and search phrases to help people find your author website and book. Your book’s title and sales page should already be thought about from the keyword perspective (something searchable placed in the title or subtitle). But what about your core topic website — and author marketing? If you choose to register your domain name as your core topic, this naturally will be easier. If it happens to coincide with your book, e.g. Gertrude Stein’s The Happiness Project, then that’s fine… if you have time. But if you’re short on time and intend on a series of books or products, you will want to focus on expanding your author visibility online. Author marketing is one of the hardest forms of marketing to do, and I should know because I have already…
Read more
Take a Simple Drive to a Healthier Life review
Book reviews

Take a Simple Drive to a Healthier Life – review

We often say that we want to live a healthier life. We make all these new year’s resolutions about exercising more and losing weight and a host of other things, but how many of us really follow-through? Is it that we don’t have the information in front of us to help us on our journey? Sometimes it’s just a little nudge we need to remind us. This comes in the form of a new book, ‘Take a Simple Drive to a Healthier Life’ by Dr. Roger Smith. In it, Roger highlights that out of 100 people surveyed in their local medical clinic, there were only 24 people with normal range BMI. He tracks some of the patient’s struggles and successes with weight control over the years, noting that it is a hard road but well worth it. Another novel approach is…
Read more
Guest posting for marketing books

How Guest Posting Helps You to Market your Books

I’ve been slow to the guest posting game, but better late than never right? While researching, I found quite a few blogs which accept new guest posters. Now some cheeky monkies will try to charge you $190.  Others will not let you post a Bio and URL (unpaid writer). Still others are too busy to reply… and leave you wondering! But if you can get a blog owner who is organised, reciprocal minded, and has topics in your Niche, BINGO!  You may just have the start of a winning relationship. Benefits are: Blogs with high Domain Authority and Trust flow (and relevant to yours) will give your URL more Google Ranking karma. Conversely, blogs such as a friend’s Blogger site will give you reverse trust flow. Blogs with a high level of visitors (2,000+ per month or high follower engagement)…
Read more
Book Marketing

The Three Principles of Marketing that Work!

Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s introduce three principles of marketing that I’ve learned over the past decade. 1) Build your personal brand. Simply, it really helps to connect on a personal level and show people you are both a dedicated professional and a person with substance. 2) Concern yourself with expressing your personal passion for a better outcome… not advertising and competing. Express this through books, reports, posts, and articles. (Most call this ‘content marketing’). 3) Use marketing systems, like a simple CRM and automated email marketing, to help you warm up visitors online and create a follow-up system. The Problem: Too Many Tools & Tactics…
Read more
Book Blueprint book review
Book reviews

Book Blueprint review

Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer genius. Was I fulfilled? The key to finding your message is explained both in the introduction and in Part 1: The Right Idea.  In case we think that writing and forming a book (for business) is just a matter of writing up our topic of the moment, the Grammar (Factory) girl sets us to rights:  will we still be game to promote this book’s core idea in three years’ time? She then goes into the fun stuff: “What would you love to write about (that relates to what you do)?”…. along with the practical: the target audience. “Who are you writing…
Read more
Filters
Reset