how to create a digital product to help book sales
Selling eBooks and Media

How to Create a Digital Product to Help Book Profits

As nonfiction topic specialists, we all know that royalties aren’t quite enough, and your expertise and advice is worth a lot more than $5 per customer! So, it may be time to learn about a tool which has a way to add a simple coaching service or digital product to your book. You used to need to use a shopping cart like WooCommerce plus Woo Payments (setup time!) and connect a processor if you wanted to sell anything virtually (through WordPress). No longer! A product…
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Doing research to create a book and blast writers block
Book Writing

Doing Research to Create a Book and Blast out Writer’s Block

One of my favourite tools to bust yourself out of blank page staring (writer’s block) is research. In particular, keyword and audience research for creating a book. This is about how research can help you start writing a topic-based book. A Walk Through Audience Research from Keywords First, you will want to do audience research along with keyword research. One without the other will be giving you herrings, red ones. The tool for this is SparkToro, made by Rand Fishkin, an SEO expert leader. What…
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how clingy is your online presence
Blogging Strategy

How Clingy is Your Online Presence?

There is a term called ‘stickiness’ relating to website visitor content. If you’re an author-creator, then for your website and blog you’ll want to interest folk and make them stick around, i.e. cling. ‘Clinging’ could be the readers signing up for a juicy morsel, a free package: e.g. a rate sheet template, a six-page PDF on how to set rates, and an about you page. For ease of use, have this delivered by an email marketing system, e.g. Mailerlite, GetResponse. It is also important to…
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positive mindset for writers
Book Writing

The Key to a Positive Mindset for Writers

Today’s post is a little different. I want to talk about cultivating the right mindset, as fear and inaction affects book writers. In my forthcoming book ‘20 Most-Asked Questions on Prosperity’, I give readers some positive framework examples and ideas to re-set their ways of thinking. To get back on track to my own goals, I talk about my use of a ‘letting go’ approach. Prior to this, I felt stuck. But why let go of grudges, frustration and fear? Because it helps you handle…
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Book Editing, Book Writing

What is Redrafting and Why does it Matter?

So, you’ve pumped out the first draft of your nonfiction or creative nonfiction book. Sweat, tears and research done. Now what? Well, this where the real work begins. Lee Kofman calls this redrafting work ‘layering’, as different edit rounds build towards the final masterpiece. With my book coaching program, I do the fun work of looking at structure and voice, and prompting the writer to fill in things that a reader won’t know about. If they’re telling a story which ends suddenly, and I feel…
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writers who are writing coaches
Book Writing

Everybody wants Inspiration to Write, Nobody wants Perspiration

There seems to be many myths surrounding writing a book (or a paper, for that matter). Most of these centre on the idea of ‘the muse’ and waiting for inspiration to strike. We mess about all day, thinking we’re adding to our work by reading a bunch of articles, going on Quora, and then immediately forgetting what was found. I don’t want you to be that person. The one thing you might want to stop to read is a book I found years ago. It’s called…
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