Get unstuck in thought leadership

­­­­­­­­­­­5 Tips to Get Unstuck in Your Thought Leader (Author) Journey

I’m going to talk today about five tips to getting unstuck in your thought leader journey, and also mention a summit I’ve got coming up. Tip one is to invest in your training so that you can get further, faster. (Obviously, this relates to doing a virtual summit). Because if you don’t invest in your training in some way, even if it’s a free day, you won’t be able to get to your goals fast enough. It will take ages and it will be ad hoc learning. You won’t be condensing, like what we’re doing in this Authorpreneur Summit day. We’re going to condense your learning. And we’re going to make sure that you get the right mindset around marketing and media exposure and doing your own stories so that you don’t spend ages listening to that hubbub on the…
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save time writing a book
Book Writing

How Authors Can Save Time in Writing

Those who wish to write a book to help their career or business often find it very difficult to get into flow with their book writing. So they dally. Here, I’ll go into how to save time in writing a book or paper.  The main problem is, when the person finally sits down to write, they don’t know what to work on. So, the writer spends 20 minutes or so trying to work out what should go next. Does this sound familiar? In my Establish Book Coaching, I teach book writers a better method to apply. The process involves finding an angle from a competition and complementary book search, brainstorming (mind mapping), refining the topics to cover, and outlining the book. Mind Mapping (manually, in colour) centres on what a non-fiction writer must cover in their book in order to…
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Book Writing

Finding a Niche and the Myth of Creation

An email from Thrive Themes this morning reminded me of the worries that writers have about choosing the right topic for their first book. We tend to either think that topic is going to be ‘over-saturated’ – every other educator with a keyboard has a book on it – or we believe that our ideas are somehow less important than someone else’s. I call this last issue ‘the myth of creation’. If you’ve ever thought, “who am I to be writing on…..”, then you fall into this common trap. I’ve had this doubt a few times when writing a book on personal brand, since I’m hardly a branding expert. However, it seemed to be a resonating theme from lots of my blog posts 2013 to 2019, so with a few more tips and expert opinions, the book was on the…
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personal branding ideas
Personal Branding

Author Brand Strategy: Tips from Experience

Why Personal Brand Matters for Authors I had no presence of any kind. I was even afraid to sign up for my own author website, let alone talk about my book. It was only when my husband set up a simple website for me that I realised: I had to step into the light. Being invisible wasn’t going to help the people I wanted to reach. As an author, your personal brand helps others recognise and trust your message. It brings clarity to your platform, consistency to your visuals, and character to your writing voice. Readers start connecting with you, not just your book. While others focus on marketing books, I prefer to help authors market themselves first. Why? Because putting yourself in the right light helps your message—and your books—stand out and sell. This is author brand strategy 101.…
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self-help book marketing
Book Marketing

Self-Help and the Book Marketing Dilemma

Self-Help authors: How many times have you read about authoring a different type of format (like low content) and followed it down a rabbit hole? Let alone considering all those different ways to promote various books…  Writing self-help workbooks, planners, books and creating online courses is great — but getting people to know about them can be daunting. When contemplating book marketing, you hear about Facebook advertising, Instagram reels and Group curation methods. I followed many a fast-talking marketer down a new rabbit hole. But there is a much simpler method which I employ. To prevent overwhelm in book launching, I choose TWO main social media outlets, plus talking to my local crew. After writing my self-help book, I take QUOTES or ideas from the book and turn them into fun content. I also offer a free Downloadable with the book.…
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How to Publish an eBook on Amazon and Make Money

How to Publish an eBook on Amazon and Make Money

Firstly, I believe that publishing to KDP is not the only way to profit from ebook publishing. It is simply the most well-known and easiest. This is likely because Amazon store represents a huge slice of the market. The company controls about 50% of the book market in the UK and claims 67% of eBook Sales market share overall. This article will however focus on how to publish an ebook on Amazon and make money. Over 1.4 million self-published books are released through Kindle Direct Publishing every year (though these are not all exclusive to KDP). (WordsRated.com). The dominance of Amazon is unchallenged. About 91% of the US self-publishing market now uses Amazon print. As IngramSpark also feed to Amazon, as does Lulu, this number makes sense.    Five Ways that Kindle Publishing has Changed Increased Competition: The Kindle Publishing…
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