
Finding a Niche and the Myth of Creation
An email from Thrive Themes this morning reminded me of the worries that writers have about choosing the right topic for their first book. We tend to either think that topic is going to be ‘over-saturated’ – every other educator with a keyboard has a book on it – or we believe that our ideas are somehow less important than someone else’s. I call this last issue ‘the myth of creation’. If you’ve ever thought, “who am I to be writing on…..”, then you fall into this common trap. I’ve had this doubt a few times when writing a book on personal brand, since I’m hardly a branding expert. However, it seemed to be a resonating theme from lots of my blog posts 2013 to 2019, so with a few more tips and expert opinions, the book was on the…
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