author marketing Archives - Jennifer Lancaster

Learning to write copy without the cringe factor

June 7, 2018JenniferMarketing and CopywritingNo Commentsauthor marketing, book planning

You may be an author, a blogger, or a copywriter, whichever, we all need to learn to write copy that doesn’t make a reader wince with distaste and that’s persuasive. It doesn’t just apply to book blurbs, but on the…

Why Create an Author Blog?

February 15, 2017JenniferBlogging Strategy, Marketing and CopywritingNo Commentsauthor marketing, book marketing, business publicity

There are so many claims on your time as an author, including marketing, speaking, possibly organising book production, and researching future books. So why would you commit to running an author blog as well? Many writers, including those writers at Blog...

Authors: Create a Mobile Website

October 10, 2014JenniferMarketing and CopywritingNo Commentsauthor marketing

How many of you think it’s really hard to create a mobile version of your website…? Wouldn’t it be hard to get your book to feature prominently when people come and search on a mobile phone, tablet or other device?…

Tag: author marketing

Learning to write copy without the cringe factor

Why Create an Author Blog?

Authors: Create a Mobile Website