Which Kind of Format Will You Make – a Book, a Podcast, a Magazine, or an eBook?
If you’re looking at several choices to enhance your personal brand presence or generate leads or similar, then this article goes through the most popular ways to expand one’s thought leadership. The biggie: Do I write a paperback book? If writing is your preferred mode of communication—or you want it to be—then writing a full book could be your top choice. Tacked on my wall in 2002 was a tatty piece of paper with my goal written: “Write a book”. Sure, I had written many essays, but a book was a higher mountain to climb than that. I did not have a clue about it and only wrote a ‘booklet’, however… small steps lead to big goals. The mistakes I made earlier on, such as never writing an outline, help to inform my advice now as a book writing coach.…
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