Attracting new buyers
Personal Branding

Attracting New Buyers, Despite the Odds

Some have endured the odds of the pandemic and floods, and continue to do so. Thought Leadership is about being resilient. It is about attracting new buyers, so you can write and sell thought leadership books and courses.Experienced specialists often go into their own business (often with a ‘teaching’ focus) and believe that they must pretend to be BIGGER than just one person. Or that their family business must appear very professional, ‘always on’. Because of this belief, smart business owners run themselves close to empty, giving their all because they think success is about high standards of delivery. With Thought Leadership as a focus, that hustle is not necessary. The leader steps out to talk about their beliefs and knowledge, rather than hiding behind a corporate insignia. You may be thinking, ‘this doesn’t apply to me’… I’m not… (insert…
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Author-First marketing
Book Marketing, Personal Branding

Author-First Book Marketing: First 4 Tips

Having a foundation in online book marketing makes a difference to any author’s ability to succeed in the market.With an Author-first approach, it’s making sure you and your brand goes out into the world. Many of you will have a coaching, consulting or a particular business in the background and with this approach, it’s going to have the most effect.The first three times I published, I had zero brand and no real connection to ‘me’.  The next time I published, I went hard on research and achieved some relevance by adding my own case study experiences (and supplier details) to the book.If I could start again, I would make all my books talk to the one audience, even if on a number of different topics.  Well, I guess it’s never too late to start over!1. Start marketing earlyIt’s also never…
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Understanding editors terminology
Book Editing, Personal Branding

Understanding the Editor’s Terminology

Do you ever get the feeling people aren’t quite getting you? Recently I thought while editing my videos that people may not understand me and my editors’ terminology. So here I’m going to explain the editorial terms I often say, some Jenacisms… and touch on what platform and branding is about.When I speak about typesetting, I don’t mean physically setting the type, but it is a word to mean ‘formatting and layout of a book’, and these have rules. Designing the book means use of creativity and choosing two typefaces that complement each other and create a mood for the book. When I speak about InDesign, I don’t mean designing in something, I mean the page layout program from Adobe. I am a fan, even though it is a very intense program. Artwork is not the design, it is the…
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author brand cheat sheet
Book Marketing, Personal Branding

Author Brand Cheat Sheet

If you’re lagging in social media followers and personal brand style, then you’ll want to read these cheat sheet tips for author brand strategy.While others specialise in marketing books, I prefer to focus on helping authors market themselves first. But why? This focus puts the author in the best place to then sell books, with simple tactics like emails to their list or a series of content posts. The trouble I had with launching earlier books was I had no platform. First steps were a simple blog site and a Twitter account (this was in 2009).Author Branding First Steps—Shoot First!As a relatively high-quality image of your good self will give you instant credibility, it’s wise to put aside modesty and get pro photos taken. There are many uses for these.Head Shot – studio ‘Doing’ shot – e.g. working, presenting to…
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A book blog writer at talk
Personal Branding, Publicity

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing? The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around and create interest. The thing is, whatever book you write is almost bound in a silo. Nobody will have enough curiosity to order your book unless they either know you’re the expert on a topic they want to learn… or the blurb sounds like just the type of book they’d like to…
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about podcasting for newbies
Personal Branding

All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic.1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now?I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get some traction.  As the podcast was rolling, I logged onto GoDaddy and registered the ‘mahoningvalleypodcast.com’ domain. Ironically, I got tired of producing the Local Podcast and burned out on it after quite a few episodes. I let the Domain go. If you search it today, you will find someone acquired it and is looking to…
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