writing a bio about yourself
Personal Branding

How to Write a Bio about Yourself – A Template

If you’re anything like me, you’ve probably found that writing a bio about yourself (as an intending author) is tougher than it looks. We can spin a story or craft a useful business model, but when it comes to summing up our own lives in a few short paragraphs, we get stuck. We may stay too humble. It’s a common struggle for authors, but your bio is too important to gloss over. It should create authority with new readers and is a crucial part of your author brand. You might think it’s all about listing your achievements, but it’s really about connecting with people. A great bio tells your story, builds credibility, and invites readers to explore your work. Fortunately, writing one doesn’t have to be a nightmare. This guide will walk you through each step, helping you craft a…
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A Weekly Marketing Club for authors

It’s All About You: A Weekly Marketing Club

Weekly Marketing Club is my new initiative that is free… for now! These live Facebook videos aim to reach those authors new to marketing where they are and take them, one step at a time, towards confidence in promotional activity. Though it could have been one of my overthought affairs, luckily a talk at by Tzara Attwater prompted me to address the fear and just get started! You may be thinking: but I don’t want to give away my insights. Reading top books has taught me: we all must give first to our ideal audience–before we ask for a sale. The foundation for any marketing is our personal brand and those teachings on our topic. No hiding behind pot-plants or blending in with ChatGPT-produced social media content. Inspirational resources for this include Seth Godin’s Purple Cow or for the business-minded,…
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ramp up a personal brand with new AI tools

How to Ramp Up a Personal Brand with Canva’s New AI Tools

Why Canva? Well, 16 million paying subscribers and 150 million free monthly users believe it’s the tool that will make their content marketing sing. Some of us (like me) also use it to make workbooks, business cards, brochures or beautiful pitch decks. Canva can be used for anything visual, and that’s why it’s great for promoting books. I have already done plenty of mockups with my book cover in different variants. For my personal profile on Facebook, Magic Edit replaced a boring background with blue and gold balloons. It used to take hours in Photoshop to do what’s now done in a click or two. Now there are 10 more AI tools, some of which could be handy for authors: Magic Switch: Like Re-size on steroids, Switch converts your design into a range of formats with one click. For example, you…
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24 hours to improve your personal brand
Personal Branding

24 Hours to Improve Your Personal Brand for Business Reasons

Say you’ve got 24 hours before a big potential client Googles your name, your brand. You’re faced with the frightening prospect of having nothing unique to say — and no idea how to project a solid ‘professional you’… without losing the ‘personal you’. This is where personal branding for business reasons comes in. Leading with your personal brand first starts off a little uncomfortable, but it is soon rewarding. My author blog became a testing ground for ‘personal brand’ style marketing because of all the marketing methods available, I preferred to write blogs. I also think it’s more powerful to put yourself in the spotlight instead of a company name. Think of Virgin; it would be far less compelling without the vivacious Richard Branson. Getting to the point… A vibrant personal brand with personal values, graphic style, colours, and a…
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Brand Hub at Canva

Selling Personal Branding to a Sceptic

I often imagine a sceptical consultant, leaning on his metaphorical shovel, and asking, “I’ve already got a brand, why do I need a personal brand too?” The latest book, out soon, My Personal Brand covers much of this reasoning in detail, so here are the crib notes. (Incidentally, ‘sceptic’ is spelled with a ‘c’ in British English.) Click to view. Get 5 Tips to Get Unstuck as a Thought Leader – in printable format. A Personal Brand will carry more trust.  While companies can build up trust in their brand over time, a personality-rich soloist can build trust faster, simply by showing their face to the camera. People like doing business with people, those they like.  It has been shown that video content is the preferred format for viewing promotions, and Facebook Lives get 10X the engagement of other videos. Facebook…
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Get unstuck in thought leadership

­­­­­­­­­­­5 Tips to Get Unstuck in Your Thought Leader (Author) Journey

I’m going to talk today about five tips to getting unstuck in your thought leader journey, and also mention a summit I’ve got coming up. Tip one is to invest in your training so that you can get further, faster. (Obviously, this relates to doing a virtual summit). Because if you don’t invest in your training in some way, even if it’s a free day, you won’t be able to get to your goals fast enough. It will take ages and it will be ad hoc learning. You won’t be condensing, like what we’re doing in this Authorpreneur Summit day. We’re going to condense your learning. And we’re going to make sure that you get the right mindset around marketing and media exposure and doing your own stories so that you don’t spend ages listening to that hubbub on the…
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