how newsletters sell books and services
Publicity, Selling eBooks and Media

How Newsletters Sell both Books and Services

Why are Author Newsletters a Low Hanging Fruit? (An extract from my coming Micro Publisher book) When building any information-based business, influencing new readers is all part of the process… and we don’t do that overnight. Monthly newsletters make this super simple. Rather than solely worrying over promos – what new campaign to offer your email list – you set up a systematic schedule of writing and emailing a newsletter. The beauty is, anything you put into a blog can be transferred to a newsletter, either with RSS setup or simply copying the details and headings. I would suggest putting as much real and actionable content into your newsletter as possible and don’t rely on ‘read more’ links. Over time, my list shows that 2-3% click the read more link, so I switched to one long article and one promotion…
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contributing articles guide
Freelance writing, Publicity

Influential Author: A Contributing Articles Guide

In this series, I hope to give you some ideas for contributing articles to magazines and other places like major blogs, newswires or news platforms. When time is short, you must only work on what matters. So, select the magazines and sites that already have a following, one who may be interested in your work.As well, think of your friends in business who may have blogs or Instagram followings, and on top of this, add podcast guesting or local magazine columns.One way to manage this is to have a master spreadsheet. I use Google Sheets for sorting out list of partners for marketing, places to post, and lists of niche bloggers.I know it takes a long time to find these lists of niche blogs and magazine editors, so another idea is joining in with another author or two in your…
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Media Kit Template
Book Marketing, Publicity

Media Kit Template – Free

Have you ever thought of creating an Author or Speaker Media Kit? It’s a boon for many reasons. Media Kit Templates are not exactly created for authors or bloggers, so I created my own two designs.  Media Kits can be used for: Podcast guest appearances/question prompts Giving credibility by mentioning your audience numbers or articles A PDF version of your book data and photos Public Speaker pitches Approaching news media editors & journo’s for an expert article or interview, etc. A good media kit for authors or specialists must adjust to suit them.  Every specialist likely has something different they want to include, including perhaps a listener special offer. It’s important to think about what the podcasters or magazine editors you are approaching will want to know. Hints for Creating Media Kits with Canva If you use InDesign, I have…
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A book blog writer at talk
Personal Branding, Publicity

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing? The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around and create interest. The thing is, whatever book you write is almost bound in a silo. Nobody will have enough curiosity to order your book unless they either know you’re the expert on a topic they want to learn… or the blurb sounds like just the type of book they’d like to…
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behind the book author interview
Publicity

Behind the Book ‘Ignite Your Power’

This is an Author Interview with Eve Dyer, the author of Ignite your Power, a high-quality, full length book launched in 2019. What was your overall goal of writing your book, Ignite Your Power? To help people, like the clients I’ve seen in my psychology practice, to stand up to hurtful and manipulative treatment. Most thought that by being kind and loving, their partner, friend or parent would listen. But of course they didn’t. I wanted them to know how to use power assertively, not aggressively. How they could resolve their anxiety, stress, and depression, as well as the likely causes of these; their self-doubt, low self-esteem and vulnerabilities. Which platforms did you personally market your book on? The intention was to do so much, looking at the tasks from my eight-page spreadsheet! But then life circumstances changed, clients still…
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author marketing help
Book Marketing, Publicity

Finally Getting Help with Author Marketing

Talking to authors of late, many whom have a lot to offer the world, I noticed there is still the fear of putting themselves in the spotlight. Folks, you don’t have to do what doesn’t feel right for you when it comes to author marketing (sometimes called ‘being an influencer’). Some authors are great at interviewing, so podcasting/guest podcasting becomes their thing. (Podcasting also has an extremely good take-up rate of regular listeners buying). Have a look at (Facebook group) We are Podcast by Ronzley Vaz. Some jovial guys and gals make videos their thing; whether reading a book passage or showing others their world or creative use of video. Some new authors take their first steps in blogging on a theme… (some never leave ;-)) Some authors are social creatures, so they create interesting content to tie in what…
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