Advertising a new book in magazines is a choice fraught with spending anxiety. Most Australian authors self-publishing (those surveyed) do not make much income from their writing — about $12,000 p.a. from royalties on average — so advertising and its results need to be assessed with a realistic view. Australian Book Advertising The first choice is whether to advertise in a Title Showcase in the dual deal:  Books+Publishing magazine and Good Reading magazine ($340 for a small listing). For Good Reading magazine, however, this advertising goes to a huge market of 50,000. This would be more worthwhile if you have a distributor, because that’s just the way it works in book retail land. If you’re a nonfiction author doing a blitz, then consider pulling out all stops with their combo deal. Combined Marketing Package for $530 AUD (incl GST): 1 x Title Showcase listing to appear…