niche marketing tips authors
Book Marketing

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing Tips! To niche, you need to set a theme and research a target reader, or avatar. To know this group really well, find out: What words do they use? We can use similar language in promotionsWhat books do they usually read… eBooks or print or audio?Age, occupation, location?What pain points…
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Media Kit Template

Media Kit Examples for Authors

Find the more up-to-date author media kit templates on this newer post. Why not create a media kit for when you approach Podcasters? An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors for guest posts. So I thought, oh surely there will be a media kit example or template on Adobe’s store. Yes, there are quite a few lovely ones, but they are all for blogger-influencers! Not a single one for authors… So, the press kit template found wasn’t terrible relevant, with its sponsored posts part and social stats part, but I pressed on. My three-page effort is probably not the most suitable for you either, as every specialist will have something different they want to include. The main thing is to think about what…
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Book Marketing

Why do Authors Need a Marketing Mindset?

Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author a strong enough motive to move past their comfort zones. Hell yeah! Rather than worrying over your ‘product’ (book or service), your message is front and centre. This is great because it means people connect with your hook or your ethos. You will be learning about brand, benefit writing, landing pages, keywords, and teaser lines: all stuff that is handy for attracting anyone to any book. A niche marketing mindset is even better. That’s because choosing a niche will help an author attract fans with this laser focus. Using certain words, a phrase, a slogan or even a book title…
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Book Marketing

How to Make a Book Landing Page

When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up a special fans & followers offer. 2. What am I offering my readers? Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest selling points in the headline? 5.  Is there one clear reason for my ideal readers to buy? 6.  Can I summarise some of my longer paragraphs with easier to read lists (written in direct voice)? 7.   Does the design allow for ease of reading?  White space and title case…
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Book Creation Success Club
Publicity, Self-Publishing

Why a Book Creation Club for Indie Authors?

To answer the question of why a self-publishing membership is needed, let’s go back to 2008, when I was navigating self-publishing my first full book to sell to the public. There was little information available to me to find out how to print cheaply, get a cover design done (DIY ugh!), and sell my well-researched book to people other than my own network. I tried a public seminar—what a failure. I handed out flyers about it, and people looked startled. I would like to have known many different realities and knowledge about self-publishing, starting with the philosophical question: is this all worth it?  Each of us have our own criteria, and therefore our own answer.  But one thing is for sure, a Book Writing & Publishing club offers a handy resource for indie authors. To me, being an author-publisher-entrepreneur is…
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Author Assist Packages Comparison Review

Author Assist Packages Comparison

If you’re part way into writing your book, it’s time to think about who is going to help put together your book and administrate it. This is a giant step but is often left to emotion and chance. So read our Author Assistance Package comparison review (Australian based). Check down the bottom for DIY administration + freelancers option, which is the model for intrepid independent types. Most author assistance packages leave out the most important service—editing (and writing support). Book publicity and launch planning is usually either an add-on or ‘find your way in the darkness’, but really important for you, the author. Remember, no matter how little you may know about the publishing process, you are in control of the path before you. Let’s make it a good one. Publicious: Package 3 + Editing added Gold Coast, Australia. Book…
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