Book Marketing Archives | Page 7 of 12 | Jennifer Lancaster

November 7, 2024

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer do for a business? She makes a Content Plan, researches searched-for keywords, and writes posts at regular intervals to meet website objectives Optional: Interviews the users of your product/service or clients to get a natural feeling article Develops an in-depth understanding of the subject matter — no matter how technical…

August 2, 2022

Book Marketing

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing Tips! To niche, you need to set a theme and research a target reader, or avatar. To know this group really well, find out: What words do they use? We can use similar language in promotionsWhat books do they usually read… eBooks or print or audio?Age, occupation, location?What pain points…

May 8, 2023

Book Marketing, Publicity

Media Kit Examples for Authors

Find the more up-to-date author media kit templates on this newer post. Why not create a media kit for when you approach Podcasters? An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors for guest posts. So I thought, oh surely there will be a media kit example or template on Adobe’s store. Yes, there are quite a few lovely ones, but they are all for blogger-influencers! Not a single one for authors… So, the press kit template found wasn’t terrible relevant, with its sponsored posts part and social stats part, but I pressed on. My three-page effort is probably not the most suitable for you either, as every specialist will have something different they want to include. The main thing is to think about what…

December 23, 2020

Book Marketing

Why do Authors Need a Marketing Mindset?

Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author a strong enough motive to move past their comfort zones. Hell yeah! Rather than worrying over your ‘product’ (book or service), your message is front and centre. This is great because it means people connect with your hook or your ethos. You will be learning about brand, benefit writing, landing pages, keywords, and teaser lines: all stuff that is handy for attracting anyone to any book. A niche marketing mindset is even better. That’s because choosing a niche will help an author attract fans with this laser focus. Using certain words, a phrase, a slogan or even a book title…

January 14, 2025

Book Marketing

How to Make a Book Landing Page

When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up a special fans & followers offer. 2. What am I offering my readers? Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest selling points in the headline? 5. Is there one clear reason for my ideal readers to buy? 6. Can I summarise some of my longer paragraphs with easier to read lists (written in direct voice)? 7. Does the design allow for ease of reading? White space and title case…

October 4, 2019

Publicity, Self-Publishing

Why a Book Creation Club for Indie Authors?

To answer the question of why a self-publishing membership is needed, let’s go back to 2008, when I was navigating self-publishing my first full book to sell to the public. There was little information available to me to find out how to print cheaply, get a cover design done (DIY ugh!), and sell my well-researched book to people other than my own network. I tried a public seminar—what a failure. I handed out flyers about it, and people looked startled. I would like to have known many different realities and knowledge about self-publishing, starting with the philosophical question: is this all worth it? Each of us have our own criteria, and therefore our own answer. But one thing is for sure, a Book Writing & Publishing club offers a handy resource for indie authors. To me, being an author-publisher-entrepreneur is…