Using LinkedIn as an Author with Sue Ellson
Publicity

Using LinkedIn as an Author

This article is a guideline and challenge for authors who believe their LinkedIn presence could be better. Let’s call it the “7-Day Challenge to Expand and Capitalise on our LinkedIn Presence”. Preparations for your Profile Sprucing You won’t need a LinkedIn Premium account, but you will need an account. Don’t forget your email and password (cursed passwords that always change when you’re not looking). Squint now at your current photo. Are you not smiling? Do you have a tropical shirt on? Has it got a weird background? Is your honey’s arm cut off? It may be time to pick a new one and send your best photo, preferably smiling, to a photo editor. Here I recommend Mr Wikus, as he can do any type of design work and will spruce up your pic in a jiffy.  https://www.fiverr.com/wikus1208 These days you…
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5 Ways to Use Videos to Promote Books
Book Marketing

5 Ways to Use Videos to Promote Your Books

Book promotions can be daunting. It’s an area that new authors generally avoid, mainly because they don’t know how to do it. Some say that writing a book is way easier than promoting it! With video promotions, you can reach more people. Promotional videos are one of the most impactful things you as an author can do to promote your books. Why? Because interesting videos outperform other traditional forms of book marketing. In fact, on social media, videos get 10 times more engagement and reach than sharing images and links. Consumers are watching more video content online than ever, whether that’s book promos, product demonstrations or tool explanations. YouTube has become the biggest search engine for “how to” information. Now, coming to the different ways you can use videos for promoting your book, they are: 1. Book Trailers Just understand…
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Author interview The Decision Expedition
Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like Google ads, Facebook ads, email sequencing and segmenting audiences. These are all important, but in my opinion, if you want to be a good marketer you need to start at the source – the brain.  There is one thing that is consistent with every customer you will ever have –…
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Media Kit Template

Media Kit Template – Free

Have you ever thought of creating an Author or Speaker Media Kit? It’s a boon for many reasons. Media Kit Templates are not exactly created for authors or bloggers, so I created my own two designs.  Media Kits can be used for: Podcast guest appearances/question prompts Giving credibility by mentioning your audience numbers or articles A PDF version of your book data and photos Public Speaker pitches Approaching news media editors & journo’s for an expert article or interview, etc. A good media kit for authors or specialists must adjust to suit them.  Every specialist likely has something different they want to include, including perhaps a listener special offer. It’s important to think about what the podcasters or magazine editors you are approaching will want to know. See Free Book Marketing Resources guide for more goodies.      Hints for…
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find book audience

Find your Book’s Ideal Audience

Many of us want to write a good quality book for the right audience… but what kind of audience is right for us? The truth is, if we can narrow down our audience and understand the depth of the pain problems and desires, then we can write a book that resonates deeply with them. I like to give some support on these areas and so have a brief video in the Book Creation Success course on competitive research. Independently, you can go along to Amazon and with ‘Amazon Suggest’ you can see what types of keywords people are typing in to find your area. You need to have a competitive overview of your marketplace and the key bestsellers in your niche. Then you can do some further research on BuzzSumo (free account, 10 searches) or SparkToro (free account) to get…
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Smart Marketing for Indie Authors Review
Book Marketing, Book reviews

Smart Marketing for Indie Authors: My Review

Mike Kowis is mostly like us: an Indie Author who put heart, soul and $5,000 into his first book, one of a few. That number was just the marketing part, by the way. The reason I liked ‘Smart Marketing for Indie Authors‘ is because he goes through each marketing tactic with pros and cons, a rating from his experience, insider tips and supreme attention to detail. His honesty level is admirable in the chapter “What not to do”, all of which are going to save you time and cash, as it is throughout the book. “No amount of marketing will help if your book is filled with grammar and spelling errors… or your cover is unprofessional”.– Mike Kowis Book Marketing Tactics Cherry-Picked Book Marketing Tactics by Mike Some of the main areas I liked are covered below, but there are…
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