Book Marketing Archives | Page 3 of 11 | Jennifer Lancaster

May 17, 2024

Increasing your Author Revenue: The Basics

Are you an author struggling to get in enough royalties? Tired of working long hours for little pay? If so, read on. Here we will explore the various ways you can increase your author revenue and make a sustainable living from your passion for writing. From leveraging social media channels to building a loyal fan base with email marketing, Business Author Academy aims to provide you with the courses and strategies to boost your income as an author. I mean, someone has got to focus on this, since the book publishing industry is full of sharks. So, let’s dive in! Diversifying your author income streams Business owner or not, you would do well to explore different opportunities to increase your author income. This includes finding ways to monetise your brand, such as speaking engagements or merchandise sales. It also means…

May 17, 2024

Book Marketing

Make Stunning Visual Designs to Promote Books and Courses

If you’re writing all the time, you probably won’t like this next fact too much. Visual communication/design has become so important, that without integrating the visual aspects and social media, your book publication will likely be fighting a losing battle. The ‘default’ of the average phone scroller is to ignore the boring, the mediocre, and move on. So are you ready to think about your own brand and boost it visually…? YEAH! Something to ponder As an author, you are a brand – so what does this brand represent? How will you represent your message in a visually appealing way? Some people still spend hours and hours making a brochure – meanwhile, the world has moved on. You can make a simple flyer with a pre-made template, add your colours and fonts and download the PDF, all ready to share…

May 17, 2024

Freelance writing, Publicity

Influential Author: A Contributing Articles Guide

In this series, I hope to give you some ideas for contributing articles to magazines and other places like major blogs, newswires or news platforms. When time is short, you must only work on what matters. So, select the magazines and sites that already have a following, one who may be interested in your work. As well, think of your friends in business who may have blogs or Instagram followings, and on top of this, add podcast guesting or local magazine columns. One way to manage this is to have a master spreadsheet. I use Google Sheets for sorting out list of partners for marketing, places to post, and lists of niche bloggers. I know it takes a long time to find these lists of niche blogs and magazine editors, so another idea is joining in with another author or…

Using LinkedIn as an Author with Sue Ellson

May 14, 2025

Publicity

Using LinkedIn as an Author

This article is a guideline and challenge for authors who believe their LinkedIn presence could be better. Let’s call it the “7-Day Challenge to Expand and Capitalise on our LinkedIn Presence”. Preparations for your Profile Sprucing You won’t need a LinkedIn Premium account, but you will need an account. Don’t forget your email and password (cursed passwords that always change when you’re not looking). Squint now at your current photo. Are you not smiling? Do you have a tropical shirt on? Has it got a weird background? Is your honey’s arm cut off? It may be time to pick a new one and send your best photo, preferably smiling, to a photo editor. Here I recommend Mr Wikus, as he can do any type of design work and will spruce up your pic in a jiffy. https://www.fiverr.com/wikus1208 These days you…

May 23, 2023

Book Marketing

5 Ways to Use Videos to Promote Your Books

Book promotions can be daunting. It’s an area that new authors generally avoid, mainly because they don’t know how to do it. Some say that writing a book is way easier than promoting it! With video promotions, you can reach more people. Promotional videos are one of the most impactful things you as an author can do to promote your books. Why? Because interesting videos outperform other traditional forms of book marketing. In fact, on social media, videos get 10 times more engagement and reach than sharing images and links. Consumers are watching more video content online than ever, whether that’s book promos, product demonstrations or tool explanations. YouTube has become the biggest search engine for “how to” information. Now, coming to the different ways you can use videos for promoting your book, they are: 1. Book Trailers Just understand…

October 6, 2022

Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like Google ads, Facebook ads, email sequencing and segmenting audiences. These are all important, but in my opinion, if you want to be a good marketer you need to start at the source – the brain. There is one thing that is consistent with every customer you will ever have –…