1. How Training Leaders have Gone Digital   Niche training businesses are no longer headquartered and overhead-heavy. Zoom, Kajabi, Kartra, Thinkific and many other tools have allowed the rise of the online business coach and training-based consultant. These are not novices but established professionals with a proven track record of over three years in the field. This report lays out the problems and solutions for those scaling up using online marketing.  Those who got the formula right have annual revenues typically ranging from $AU100,000 to AU500,000.(1)   Operating with lean, virtual teams of one to five members, online educators can work wherever there is wifi and a good cafe but usually situate near like minds, in Australia’s cities. While technically proficient at an intermediate level, they are comfortable with foundational digital tools but often find themselves in need of guidance…

If you have written a business or life advice book, you may be starting to get excited about the idea of creating a course! You could capitalise on your book’s concepts. You could make 10x the profit of the book itself.  But slow down there, this Lone Ranger is galloping off way too fast. You see, when offering a high level product like a course, we need to think about attracting multiple sales leads, systematically, and promoting the course.  Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay? Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that seem to follow the website visitor around the Internet). …