Book Blueprint review
Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer genius. Was I fulfilled? The key to finding your message is explained both in the introduction and in Part 1: The Right Idea. In case we think that writing and forming a book (for business) is just a matter of writing up our topic of the moment, the Grammar (Factory) girl sets us to rights: will we still be game to promote this book’s core idea in three years’ time? She then goes into the fun stuff: “What would you love to write about (that relates to what you do)?”…. along with the practical: the target audience. “Who are you writing…
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