Jennifer Lancaster

May 14, 2025

How Can Video Production Work for Consultant Authors

Rather than pulling out hairs trying to get pro-level video trailers or book promotions together for your business benefit, there is a cloud video production marketplace. This online service is called 90 Seconds They allow brands (that’s you) to purchase, plan, shoot, edit and review video designed specifically for your purpose. (Note: 90 seconds is arguably the ideal ‘attention span’ for a promotional video). The global online marketplace connects brands or their agencies with video creative professionals such as videographers, directors, editors, producers, animators, drone operators and photographers, in over 84 countries. Founder and CEO of 90 Seconds, Tim Norton, says: “By 2017, video will account for 69% of all consumer traffic, so we are proud to have developed a solution that works for global brands to deliver fast, affordable content. For Australian companies, 90 Seconds can help them produce quality video…

December 23, 2020

Book Marketing, Self-Publishing

What’s in a Book Business Plan?

As an Aquarian, planning months ahead is just so… Virgo. Alas, authors need to plan our book’s content, production, pre-promotion, publication details and post-launch promotion. We do this so that our project is reasonably successful… and to get ROI. So what’s in a Book Plan? For many authors who are a little further on in their journey, they will create this Book Business Plan for the publisher as part of the submission process. It certainly proves you’re serious. The basic parts of your Book Business Plan are: Summary (book pitch, hot selling points, purpose statement, anything special about it) Target Market (think more interest based rather than pure demographics) Promotions (everywhere you plan to promote your books) Competing Titles (book titles in your niche space, including how well similar books have sold, which you find through researching on retailers, ie. Amazon, to…

August 1, 2016

Self-Publishing

Print on Demand – Check your Pricing

Dear readers, if you’re self-publishing with Print on Demand, it is in your interests to seek out opinions and calculations on both the major POD options: Amazon CreateSpace and IngramSpark. (Although if you’re doing a full photography book then Blurb offers more bindings/paper options). Why would you consider IngramSpark? Backed by Lightning Source International, with a large-scale worldwide distribution network, the streamlined interface provided by IngramSpark (for Indie publishers) offers many benefits. Its pros I’ve uncovered are: For Australians, shipping can be a LOT less if printing in black & white, particularly for bulk print orders. For print-on-demand orders, Ingram/LSI have a worldwide network of printers (in most countries) which are utilised to access shorter delivery and cheaper shipping. (With CreateSpace, all shipments come from America, and minimum book shipping to Australia is US$10.49. For a bulk order of 100…

August 9, 2016

Course Content

The 3 Dont’s in Creating Online Courses

Online courses have grown to be very popular these days and with the increase in demand, comes a considerably large amount of supply… which is a good thing for people who are looking to sign up for a course to complement their learning style and budget. Not all online courses are created equal, and people have become more meticulous when it comes to choosing which course would offer them the knowledge and skills they need. If you are an industry expert who is planning to create a paid online course and share your knowledge and skills, here are a few things to avoid: 1. Very Long Videos If you want to keep your learners engaged, keep your videos under 10 minutes. Time is a valuable factor for your learners, who are either very busy with work or responsibilities at home,…

April 4, 2017

Book Marketing, Selling eBooks and Media

Book Marketing with Twitter

If you have a book to promote, then Twitter is something that can be easy to get started with. If you’re setting up Twitter just for your book marketing, then use your author photo and include your topic area in your summary. Twitter is a platform that is useful for short, clear messages, with a hash tag… with or without an image. You don’t have to pay, but you can also choose to pay to promote a particular “Launch” tweet. Tip #1 – Ensure you have a Keyword in Each Tweet So you love your book title, but does it describe your subject area? If your book is in say Marketing, make sure you put this in a hashtag, e.g. #marketing #books. Tip #2 – Direct to the Book Page Link If you use Freado’s Bookbuzzr it has a built-in automated tweet…

November 3, 2015

Personal finance and scams

Family Finances Not a Cause for Fury

When I think about my family finances, I do not get caught up in the emotional traps that others seem to. Perhaps because I believe that managing money has, at its base, simple accounting and mathematic principles. If you can understand what the words “income” and “expenses” mean, then you can probably manage a budget, if you don’t let emotions get the best of you. Some simply look at their income and unwittingly imagine that their entire salary is theirs to spend. Unfortunately, only a part of your gross salary is ever yours to spend. The rest goes in income tax, accounting fees, interest on loans, and all those fixed expenses. Justifying your shiny new car because of your high income/hard work is an example of letting your desires run away with you. (I wrote more about this trap in…