Book Writing

Finding a Niche and the Myth of Creation

An email from Thrive Themes this morning reminded me of the worries that writers have about choosing the right topic for their first book. We tend to either think that topic is going to be ‘over-saturated’ – every other educator with a keyboard has a book on it – or we believe that our ideas are somehow less important than someone else’s. I call this last issue ‘the myth of creation’. If you’ve ever thought, “who am I to be writing on…..”, then you fall into this common trap. I’ve had this doubt a few times when writing a book on personal brand, since I’m hardly a branding expert. However, it seemed to be a resonating theme from lots of my blog posts 2013 to 2019, so with a few more tips and expert opinions, the book was on the…
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niche marketing tips authors
Book Marketing

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing Tips! To niche, you need to set a theme and research a target reader, or avatar. To know this group really well, find out: What words do they use? We can use similar language in promotionsWhat books do they usually read… eBooks or print or audio?Age, occupation, location?What pain points…
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Changing Brand Positioning
Personal Branding

Knowing How to Change Your Positioning

Don’t look, I’m changing my positioning! Weird!  Some people don’t think of themselves as a ‘brand’… but really we are talking of ‘brand positioning’. When I was setting up Power of Words for copywriting and content marketing, I did a lot of SWOT research on what my service should do and what level I should play at. It is similar to what I do now, whenever I launch a new book or membership. Sometimes though, the level we play at is dictated by the people we can feasibly reach. Who can you reach? It makes sense to align with what people in your circles are looking for… this often comes down to your own content, pitches, and talks. I’ve found, people in my circles are not often looking for ‘executive level’ info; far more often, they are looking for how to…
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