Personal Branding

50 Things to Improve My Business

Today I’m documenting 50 things I can do to improve my business. For readers, there should be a few tips and observations which can help you also to get things moving! I will phone follow-up all enquirers, even those I spoke to with the possibility in their mind of putting out an ebook. Albeit slowly, I will finish fixing Udemy video course:  New Money Life. I will keep finding great local business listings to add to the RedcliffeQld or NorthLakesQld or ChermsideQld guide. I will keep…
Read more
Book Marketing, Personal Branding

Promote Yourself – Five Easy Ideas

Many small businesses are wasting fruitless energy on pursuing mass marketing tactics — aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to  promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Putting on a low cost event that resonates with your target market or…
Read more
Personal Branding

Show Me Why You Shine in Your Elevator Pitch

Folks, I’ve been to a lot of networking groups in the past six years. As an observer of words, I find it interesting what people say in their 60-second elevator pitch. A lady at a group today said something like “Men and women are talking about anti-ageing and I help you discover how to prevent anti-ageing”. Never mind the baloney, because she said the opposite of what she meant. You want to prevent ageing / wrinkles. People who go to the network marketing events tend…
Read more
Personal Branding

Caring, Sharing and Giveaways

Caring about clients is one of the principles of a successful salesperson, according to Tom Hopkins (#10 in ‘How to Master the Art of Selling’). How do you show your clients you care? Do you give from the heart… or are you just giving information to create another name on your database? Here are three tips for increasing your customer care and attraction: Stop giving out crappy pens that don’t write printed with your business name, and start giving out nice $4 pens that benefit…
Read more
personal branding ideas
Book Writing, Personal Branding

How to Capitalise on a New Brand You? Publish!

Hundreds of people went to the ‘Key Person of Influence’ conferences, and read the book. This marked a huge trend towards ‘becoming a visible expert in your niche’. A seminar and some scribbled notes is just the start… now for the real work of brand | pitch | publicise | publish.  So how do we embrace personal branding by publishing a book?Like me, you’ve probably been servicing clients and learning your trade for many years. Perhaps the reason you started this ‘expert’ journey is you wanted to stand out…
Read more
Filters