Hundreds of people went to the ‘Key Person of Influence’ conferences, and read the book. This marked a huge trend towards ‘becoming a visible expert in your niche’. A seminar and some scribbled notes is just the start… now for the real work of brand | pitch | publicise | publish.  So how do we embrace personal branding by publishing a book? Like me, you’ve probably been servicing clients and learning your trade for many years. Perhaps the reason you started this ‘expert’ journey is you wanted to stand out among competitors who do not have the same depth of knowledge or helpful experience. Yet to continue the journey towards an effective Brand You… and a book as a calling card… takes even more dedication than usual. Some of us excuse our inactivity because we’re busy, while others realise that you cannot buy CREDIBILITY,…