Learning to write copy without the cringe factor
You may be an author, a blogger, or a copywriter, whichever, we all need to learn to write copy that doesn’t make a reader wince with distaste and that’s persuasive. It doesn’t just apply to book blurbs, but on the book sales page, it becomes super-important to write for the reader. One type of poorly-written copy that will kill a book’s chances is a rambling, self-focussed blurb about why the author felt the need to write the book. I know that the CEO just wrote a 400-page super book and has the best interests of his audience at heart, but they forgot the WIIFM: Always keep the What’s In It For Me in mind. Appeal to what your target audience is going to get out of the book as a whole. This takes really looking into your audience and their media. If appropriate,…
Read more
