With self-publishing a non-fiction book, there are two roads to choose from, depending on your aims. So let’s look at some self-publishing methods.
So you want to Sell to Bookstores?
If you believe your book will be pertinent to most traditional bookstore readers, then you could use a distributor. If you do this, you will need to order at least 500 copies minimum, and you’ll have to prepare your efforts (after writing) around six months ahead of launch date. The distributor will expect about 70% of the RRP. As an Indie publisher, you’ll only have two distributors to try, and the book must be of top quality, with a fairly prominent market.
It’s also a lot more work and expense because you’ll have to either do PR a lot (go on the radio, write releases to business media, forge relationships with magazine editors and so on) or hire a book publicist. You may pay to advertise (from $350 on up) in Books+Publishing magazine, like all the other traditional publishers.
With a book publishing budget of around $5,000 (incl. upfront print order, ISBN, layout, advert, and change fees) this may be viable for you, if you calculate good profits after say 50% are sold. (You could also approach a niche publisher/small press).
There is another way.
Maybe you want to Sell to your Audience…
If you speak regularly, or you’re a teacher, or you have a huge social media presence (talking thousands here), then you might consider selling books or product to your students or audience.
… You can still opt to sell print-on-demand through online bookstores.
… You can sell books or DVDs through your own web store
… You can even sell books through Facebook (non-direct) and Amazon, and ebooks through Smashwords, iBooks, Nook, Amazon Kindle, etc. AND
… You can sell books or DVDs at your talks, workshops and seminars.
- IngramSpark (Lightning Source’s simple platform) — What Power of Words uses
- Lulu.com — Great for first timer.
- Amazon CreateSpace (good price but too high shipping for down under).
- Blurb — best for Photo books, expensive print costs.
If any other company is offering print-supplier services, we advise to be on the alert.
Lessen your Risk with Self-Publishing Methods
Self-publishing is risky and fraught with difficulty, yet can be really good for business… so first:
- Get some advice on strategy (covering goals, branding and book channels).
- Pay for editing
- Publicise your work inside your profession
- Get the unpaid blog force to review it
As part of a contracted ‘project management’ service, Jennifer and her team of specialists can help with all these elements. For editing, eBooks, and cover design, we get it done for you. Please enquire today for a needs analysis or brochure.
If you want to publicise your work, with media lists, email autoresponders, and social media tools, then learn faster with us.
Next, read… Self-Publishing Distribution
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