more author income streams
Writers Mindset

Adding Other Income Streams to Your Book Royalties

Do authors in control of everything really make more money? ALLi’s 2025 Indie Author Income Survey — drawing on responses from authors who spend at least half their working time on writing and self-publishing — found that the median self-published author income was US$13,500, growing at a healthy 6% year-on-year. For context, the typical traditionally published author earned only US$6,000–$8,000 and that figure was trending down. (Alliance of Independent Authors). In Australia, the 2025 Australian Society of Authors Annual Member Survey (which covers both traditionally and self-published authors) found conditions still difficult: 76% of respondents reported earning under AU$15,000 from their creative practice in the last financial year, and among full-time writers, 45% still fell below that threshold.  ASAuthors.org.au Taking the median gives a more realistic picture than ‘average’ or mean earnings, because the higher-earning authors went gangbusters. Authors with…
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Set Up as a Micro Publisher
Self-Publishing

I Wrote a Whole Book on Book Publishing for Profit

Move over Sophie Howard, step aside Dale L Roberts, I have just written a book on how to set up your own small publishing business. You are reading an Australian self-publishing blog, so prices are in Australian dollars except where marked. Set Up as a Micro Publisher supports the aims of more than one type of person. First, it helps novice self-publishers understand the hurdles ahead. Second, there are many tips on foundations and tools so that a small Co-operative Publisher or Hybrid Book Publishing team can get a shortcut to learning. Third, for those speed writing, a chapter covers my Writing Hacks — proven methods to help you write books faster. With the major problem I encountered of gaining natural reviews, I also include vetted book review sites, including pre- and post-review subscription sites that are from US$10 per…
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Why iSBNs are killer

Why ISBNs Are Killer for Your Book Sales

The Overlooked Superpower in Book Marketing Self-publishing is full of decisions: cover design, editing, distribution. Whether or not you use a hybrid publisher usually comes down to fear. What if I don’t know how to fill out an ISBN?  What if I get stuck as there is no guidance for uploading to Ingram and KDP? (See our Self-Publishing course and Q&As if so!) That’s why you might think it too difficult to take control of your own ISBNs. This article explores how ISBNs can boost your credibility, visibility, and long-term sales. I cover Why ISBNs are good for indie authors. What’s an ISBN and Why Should You Care? An ISBN—short for International Standard Book Number—is a 13-digit code that uniquely identifies your book in the global publishing ecosystem. Think of it as your book’s fingerprint. Every format of your book…
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Writing is a process and habit

Writing is a Process and a Habit

It’s good to keep in mind that writing is a habit — and a book is one potential outcome from that habit. So many want to have the outcome, but they haven’t got room in life for the habit, especially if research is also involved. Let’s take my client BD, a very busy 71-year-old who advises his old business. With overseas trips, interstate trips and 100 family members, he’s got a lot on. His first step involved writing once a week, answering a question on his life (this was a different, automated program). Then he had a weekly or fortnightly call with me for several months to go over small pieces he added to his manuscript. It expanded and I also structured the chronology of events. At the end of nine months, it was almost there. Now just for the…
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how newsletters sell books and services

How Newsletters Sell both Books and Services

Why are Author Newsletters a Low Hanging Fruit? (An extract from my Micro Publisher book) When building any information-based business, influencing new readers is all part of the process… and we don’t do that overnight. Monthly newsletters make this super simple. Rather than solely worrying over promos – what new campaign to offer your email list – you set up a systematic schedule of writing and emailing a newsletter. The beauty is, anything you put into a blog can be transferred to a newsletter, either with RSS setup or simply copying the details and headings. I would suggest putting as much real and actionable content into your newsletter as possible and don’t rely on ‘read more’ links. Over time, my list shows that 2-3% click the read more link, so I switched to one long article and one promotion of…
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Rewrite a book blurb
Book Marketing

Re-Write of a Book Blurb

Occasionally I like to re-write a book blurb because it’s leaving so much unsaid. When writing a non-fiction book blurb especially, we need to focus on the specific group of end readers and what problems they want solved. How does the material match those problems? How can their dreams be helped on track by these pearls of wisdom? Let’s see how it works in this example (re-write is below the original). ORIGINAL: “How to be a Six-Star Business” (2021) Share the stories, inspiration, and genius of 22 entrepreneurs from around the world who provide insights and action steps to go BEYOND the every day in your business. Discover the 3 pillars and 9 principles that will make your business 6 Star as you continually strive to do and be better connect your heart to your purpose and join the 6…
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