I help coaches, consultants and experts turn their knowledge into published books that grow their business or personal brand

Hi, I’m Jennifer Lancaster, a how-to author and editor. Through a varied mix of skills and an eye for the commercial, I help people to write a polished book that is consumer-friendly.

Retired clients have also found my coaching or editing feedback useful. Check out my portfolio of happy clients or what they said.

I want your book to become a vital part of your online eco-system, and for you to be empowered through writing.

Specialisation in Nonfiction

Mentoring authors of non-fiction who are seeking high-level editing support for publishing their books.

Knowledge of Marketing

To your aims, we create a book marketing and media plan, with content ideas and a hot-selling point blurb to support your book launch. This includes consultation.

Self-Publishing Training

Learning to self-publish books is the best way to become an independent writer for life. That’s why I put together Book Creation Self-Publish, with its video tutorials, self-publishing advice and book creation resources for the indie author.

Marketing? Production? Legal? KDP & IngramSpark?  Benefit from my 15+ years of publishing knowledge – take the course.

Book Coaching and Author Training Services:

To get started, you might participate in writing coaching sessions. We schedule these ahead — leaving space for review and feedback.

  • Coaching on writing a book, audience research and pre-launch activities

Book Funnel Flow

Simple support and training to start you off with a landing page, author media kit, book marketing templates and newsletter. This support is for the direct sales method, for business authors.

I would love to show you how it will work, with my very own book funnel – More Clients, Pre-Sold, $15 Offer.

Book Editing

  • Book blurb editing and book reversions
  • Copy Editing – non-fiction book specialist
  • Website Editing

My Books

my personal brand book

My Personal Brand Book

Get the new guide to building a personal brand, authentically

Book Funnel Flow

Author Mentor / Book Coaching

Every book is unique, and so is every writer. With a focus on helping you write engaging content that aligns with identified market gaps, Jennifer brings enthusiasm and expertise to every project. Flexible pricing plans are available, and Jennifer provides top value for a moderate cost.

Whether you’re working on a researched manuscript or a personal story, all book coaching clients get personalised advice, anti-procrastination techniques, and access to our DIY self-publishing training.

Book Launch Support

Working on Business Author Tools and now offer launch materials support (Author Presence Launch Package).

Start your book then your online training empire with Jennifer’s broad experience and email knowledge.

Editing

The focus: refining your message for maximum impact. The Business Author Academy editing process focuses on enhancing the clarity and effectiveness of your writing, ensuring that your ideas resonate with readers.

Jennifer and her senior editor provide comprehensive editing solutions, including subheading suggestions, paragraph flow corrections, reduced repetition, and consistency in voice. With degrees in writing and a vast array of writing types edited, this team is second to none in terms of quality outcomes.

Self-Publishing Course

Jennifer’s course, Book Creation Self-Publish, is your comprehensive guide to navigating the world of self-publishing! This course serves as your “Self-Publishing 101,” designed for writers at any stage of their journey.

With easy outlining techniques and practical insights, you’ll develop essential skills that will enhance your writing and publishing capabilities.

Jennifer Lancaster offers author-first services.
With a 3-step way to Outline a book, to simple Templated book launch help, she is dedicated to helping you navigate the writing and publishing process.
Contact Jen to discuss your needs or learn more about writing coaching support.

WHAT OUR
CLIENTS SAY

Having Jennifer’s support in writing my book, despite my lack of experience in this area, proved crucial during the initial months. Her expertise and guidance were invaluable, particularly during the planning stages, where I found assistance to be most essential.

—Nicola Ward, Book: Rise Above

As a first time indy publisher, Jennifer’s guidance and professional editing work has been invaluable. Thank you for the patience and support.

—Robert Jefferies, Book: Renaissance 2.0

For a professional editor you can’t go past Jennifer. The editing was great and the advice I received was excellent. I was frightened publishing my book and I received a lot of help, more than I could ever imagine. Very easy to get along with and very patient with a novice like me. My booklet “Journey to Awareness” turned out to be fabulous.

—Klaus Reichel, Books: Journey to Awareness and Edge of Awareness