If you have a book to promote, then Twitter is something that can be easy to get started with. If you’re setting up Twitter just for your book marketing, then use your author photo and include your topic area in your summary. Twitter is a platform that is useful for short, clear messages, with a hash tag… with or without an image. You don’t have to pay, but you can also choose to pay to promote a particular “Launch” tweet. Tip #1 – Ensure you have a Keyword in Each Tweet So you love your book title, but does it describe your subject area?  If your book is in say Marketing, make sure you put this in a hashtag, e.g. #marketing #books. Tip #2 – Direct to the Book Page Link If you use Freado’s Bookbuzzr it has a built-in automated tweet…