When you consider the overall picture: the opportunities, challenges, some barriers to success in your market, then you can begin to see how regular content marketing will help your publishing brand get a foothold in the market.  Firstly, understand what main facets make some marketing pieces rock. CopyBlogger said that good, share-worthy content is:  ·       Useful (it solves an audience problem)  ·       Interesting (it’s framed in a way that catches attention)  ·       Audience-friendly (it has an interesting headline and it’s formatted to be readable)  ·       Sticky (it invites the reader to settle in, learn more, and maybe take the relationship further). Why do we need to do Content Marketing? Every business starts off with a burning reason for running a content marketing campaign. Often, they get disheartened with the poor results (often caused by half-baked implementation). Just like a good…