You might have this preconception that building Lead Generation landing pages are just for selling events, courses, online systems, etc. But any B2B owner or marketer can utilise an easy landing page builder to giveaway an ebook or video course so as to interest a target market. This could be in the form of a Long form page (i.e. it allows for more points, headings and images than a standard lead capture page). As the page contains more copy, leads can thus be attracted via SEO (search engines) rather than pay per click or pay per lead advertising. It can also be shorter but be directed there from your Facebook marketing or LinkedIn profile. Video and White Paper on Long Form Landing Pages. Simple eBook Sales Pages You can also use Landing Pages for simple eBook marketing. I love landing pages because it keeps…