reader targeting Archives | Jennifer Lancaster

Doing research to create a book and blast writers block

May 14, 2025

Doing Research to Create a Book and Blast out Writer’s Block

One of my favourite tools to bust yourself out of blank page staring (writer’s block) is research. In particular, keyword and audience research for creating a book. This is about how research can help you start writing a topic-based book. A Walk Through Audience Research from Keywords First, you will want to do audience research along with keyword research. One without the other will be giving you herrings, red ones. The tool for this is SparkToro, made by Rand Fishkin, an SEO expert leader. What he doesn’t know about finding an audience isn’t worth knowing. Under SparkToro: Demographics you will find ‘Bio/profile terms’, and you see whether the relevant word appears in people’s bio. Are you onto the right target market? Creation, marketing, development were top 3 bio words of the keyword ‘Book Creation’. I could launch a LinkedIn search…

December 23, 2020

Book Writing

Who is your Book’s Reader? Create a Reader Profile

It’s sometimes the obvious things that you miss when you’re caught up in excitedly writing your book. Along with defining the theme, having a specific reader profile in mind can really help in the formation of your book, and later, its marketing. Sure, you can write at a higher level because you know all about your subject… but should you? Because writing a bestselling non-fiction book is about connecting with your reader, not showing off your experience. If you are open and explain in the Preface that you did start off with a struggle in this area, it actually builds a rapport with the reader much better than if you start “preaching from the top”. You’ll notice I said book’s reader (not readers)… this is because it’s much easier to bring out your true writer’s voice when thinking of one…