You may be an author, a blogger, or a copywriter, whichever, we all need to learn to write copy that doesn’t make a reader wince with distaste and that’s persuasive. It doesn’t just apply to book blurbs, but on the…
by Laurie Lewis Outskirts Press, 2011, 2nd edition. In What to Charge: Pricing Strategies for Freelancers & Consultants, there is ample advice which will stop your flight into lassez-faire freelancing (or consulting) in its tracks. By the end of chapter…
Edited 8/11/18. I’m normally ‘cautiously optimistic’. But several niggles with distribution to Australian book retailers for those using Print on Demand (IngramSpark) have recently come to light. It’s time we authors said: this is ridiculous! In fact, I have just put in…
In 1450, in the town of Pearlessence, Sir Rupert was talking to his lightly-paid servant, Eric. It seemed the world of technology had moved on without Sir Rupert, which young Eric was only too happy to point out. (Bear with…
Lately, there have been a couple of client tales about the neverending saga of BP. Let’s just say BP, for legal reasons… they of the permanent Google advertising. So I want to talk about how to spot the signs before you…
Lately, a few talented writers have contacted me with their pre-press production problems. Now, most new authors want to typeset their non-fiction book in Word, but Word is designed for word processing and not so much for book design. However,…
As the latest edition of OffPress (from Queensland Society of Editors) says: “The work of a good editor is often invisible.” That is, without it, you would surely notice topic jumps, inconsistencies or a change in point of view, but with…
I’ve compiled this ‘freelancing in Australia infographic’ from statistics found at professional freelancing sites, like Kate Toon’s “Clever Copywriting School” and “InsiderGuides.com.au”. Please link back here if using the image. (C) 2017 Jennifer Lancaster. Full Statistic and Source Links: 32% of…
Freelancers, you could be limiting yourself (and your income) if you try to only score work in one skill area and only through your own marketing. Yes, you can get known for excellence in a niche skill, but if you want to score…
Recently Jennifer interviewed Dr. Donatas Jonikas, Lithuanian author of Startup Evolution Curve, about his new book that scored many natural 5-star reviews on Amazon. You’ll find many ‘secrets to book success’ within. Q. I noticed you give away 100 pages of…