Planning your article writing is very much a necessity when you’re busy. Service always comes first and article research gets pushed back, so you grab an idea without first thinking if it will have an impact or attract your audience. But how do you write catchy posts? The first step is to do keyword research and audience research. The first focusses on getting viewers who are searching for this niche answer online. The second part is finding out what ideal readers, hungry for your message and content, are really after. Some tools or techniques for audience research: Google Trends. Put in 2-3 topics of interest and compare popularity. Google. Input ”Your industry” News, and then see “most read” articles in a known media source, e.g. news.com.au. You might need to go to the business section.  Facebook Groups.  Check the industry topics…