Well-written press releases can have two results: one, they can give the press a story to consider writing up, about your business or non-profit.
Two, they can sit on your website; being a source for other media types, like pro bloggers and editors, to source in a story.
When Power of Words writes a press release, we try to think of an appealing angle for the magazine or newspaper readership. An angle for a local paper would be quite different to an angle for nationwide niche magazines. For instance, we once wrote a press release about a new adult product. It was to be subtle, yet appeal to the correct demographic and still mention the product’s novel name. It got a small write-up in a niche market magazine.
The press release must be fairly short and simple, however, quotes from a company leader is normally a must. And if the new product, book, service, or experience solves a problem or enhances a better-known product, then this should be expressed in the quotes.
One of the companies I worked with sold customised CRM services for Zoho CRM. To enhance their brand, they could tie their news to a new feature release of Zoho’s and pitch it to small business owners looking to solve common problems. Social media co-campaigns with bigger brands (like the one below) often help the smaller brand’s traction and credibility.
How much does Press Release writing cost in Brisbane?
If you think that PR in the form of press releases and pitches to the media is out of reach for your small business, we’ve got some good news.
Press release writing at Power of Words costs from $190 (no GST) for a standard length, including consultation. The price quoted includes writing, research and concept ideas, a round of changes, final proofreading, and regular client communications.
The reason it works better than simply writing up a spiel about your book, is because we work hard to find an angle that will help your overall topic be attractive.
News release distribution. There are many paid online services and one free newswire (we can include this for clients if desired). Pitching takes little time; just some gumption and finding out some contact details of relevant news media.