Interesting people in their first steps towards your business is where Content Writing shines. This is because we Google.
Both business buyers and consumers are gathering information, analysing what are the best options or the most innovative answers to a problem. People are looking at various recommendations and making decisions about your competitive space before they ever pick up the phone.
From this, prospective buyers form a preconceived idea about your company before they meet your team. Some may even have a preconceived notion that the role you perform is redundant. AI has taken many of the basic forming of headings and descriptions, but where it fails is uniqueness.
Basically, you can get boring but you can’t get intriguing articles, time after time. If it does have a good hit rate, someone still has to edit and fact check it.
Why do you need a Content Editor or Writer to review your blog and lead magnets? Because of the investment in money and time. Globally, marketers spend over 25% of their marketing budget on content marketing. (DemandMetric.com)
Why is content writing so hard to get right?
Dr. Seuss was right: eating Green Eggs and Ham is a bit off-putting. So is writing masses of niche articles to impress virtual strangers. Pillar posts. Topical series. Lead-attracting guides or reports.
What if nobody reads them? What if the articles don’t represent our brand values?
What if there is all this work but it doesn’t convince people to buy?
That’s where a Content Review and a versatile content editor comes in. We ensure your brand voice and personality comes across in a consistent manner.
What do people respond to?
Regarding branded content, Demand Metric found that 68% of people spend time reading about brands that interest them (CM infographic). Much of this reading is on blogs or in magazine articles.
Some prefer graphics, so marketers use blog banners or infographics or real-life photography to ‘speak’ to their audience in another way.
Your Blog Writing Plans
You desire a strong brand voice and perhaps someone who can direct your blog writing and publishing. As a manager, you have little time to be fiddling with revisions, checking facts, or comparing articles to see if the writing voice has changed.
This means results like: new specialty content, added monthly, and a growing list of company leads to nurture.
You’ll likely need advice on email lead nurturing, and possibly some help with installing a lead magnet. We can help.
Jennifer at Power of Words provides two services that relate:
With a Blog Consultation, your blog can be guided to be a better-performing asset. We can teach you how to write the blog, from headlines to openings to action points. Book in Blog Coaching.
A Content Editor’s Review is tailored to the brand. Besides a review of voice and style, it includes insight into keyword gaps and article linking. These latter parts can help the blog rank better for more accurate keywords, while a consistent voice and style helps to intrigue those readers who ultimately will be interested in your offerings.
If your business has a budget for blog editing services, coaching or content consultation, please book in for a Discovery call. If you are based in Moreton Bay, please note your suburb down.
