An Aussie Guide to Business Growth
'Power Marketing: An Aussie Guide to Business Growth' is a condensed guide on how to market a growing business in the modern age, including surveys, keyword research, website design, copywriting, video marketing, Facebook, advertising, direct mail, and more. Fully revised 3rd Edition, out June 2021!
In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:
✓ Business Planning
✓ Facebook Marketing
✓ Video Production tips
✓ Sales Conversion and Up-selling
✓ Product Marketing
✓ Copywriting and Defining a USP
✓ Website Essentials
To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and content writing.
The ideal reader of Power Marketing: An Aussie Guide to Business Growth is a business owner who needs some practical advice on how to create better marketing. It contains a bunch of proven ideas to help grow your business into a leveraged, highly profitable company.READ MORE
Power Marketing: Why it Matters to You
- How Do I Keep Marketing Overheads Down?
You’ve got to use proven methods of copywriting and TEST your advertising and even your free offers. There are killer Cloud-based tools to help you keep costs down, while you get established.
How about a full CRM for Free? (p. 87)
Or an email marketing system that sends recent blog posts to subscribers automatically, also for Free (p.46)?
And what should an owner do before getting a business website designed? (p.99-104). All the details are in my book, "Power Marketing: an Aussie Guide to Business Growth".
- What Do Many Service Businesses Lack in their Marketing?
Many service businesses lack solid 'sales funnel' systems that continually attract leads and then warm them up. Finding the right Cloud software and building strong content online can help service specialists get to the next level of marketing, which ultimately means more time freedom. The book helps out with some tips on useful, low cost software.
- I Need More Time and Automation… but How?
Most business owners want to leverage their time to grow their business long term. Well you must employ simple, cloud-based technology. Then you can easily get savvy outsourcers to help implement it. Or, you can use the social sharing and scheduling tools of today, combined with your blog postings.
- A USP – What the Heck is that?
In Power Marketing, I don’t assume that you know what a USP is. A Unique Selling Proposition is explained with a simple example. This proposition is the value we provide to our customers – the one thing that makes us stand out in the marketplace. (By the way, the more unique you appear to be, the more you can ostensibly charge).
- How can Modern Marketing Help my Goals?
In the old days, marketing meant advertising and promotion – en masse. Companies did not generally give first; they tried to sell (or brand) first. As more awareness of the sales funnel process has increased, more and more businesses are aware of the need to educate consumers before selling to them. Thanks to the low-cost nature of online marketing, incentive lead generation can be done cheaper than ever before, through such devices as Squeeze pages (email captures), Lead Surveys, Affiliate/Reseller partners, Email Autoresponders, Blogs with opt-ins, and free e-reports or eBooks.
But don't forget that you are creating a network in your business... and people you know through social channels like LinkedIn and Facebook also have businesses. Some of them might have target markets (and email lists) that are simpatico with yours. Publicity is yours for the taking!
In my line of work, this book has provided me the insight and tips to successfully help my clients market their business. Power Marketing provides in great detail what the different type of marketing strategies there are and how they can help your business.
I especially like the chapter 'The best modern way to market your business.' It breaks down all the components of modern marketing which includes blogs, Social Media Marketing and Google Adwords/Maps and how to use it in your business.
There is also a chapter on converting your sales and how you can use analytics and marketing to your advantage.
I highly recommend this book for any start up business or for an existing business looking to use modern marketing techniques to their advantage.
Australians, please buy print book direct with PayHip - it uses PayPal. All others, select your favourite bookstore retailer at the links to the left.