How to Use this Course

A little help on how to move through the course.

Day 1: Welcome and Monetizing

Introduction to the course. The two activities of a writer. Royalties. Where are you currently monetizing? See the Monetization template (in Word docx) to get ideas for your own creative revenue streams.

Day 2: Confused by Marketing?

Understand that you are not the only one who is being bombarded with marketing tactics. Homework: see separate video and cheat sheet.

Day 3: Why Sales Conversion is our Business

This is about the mindset of remembering that sales is important, and that if we advertise, we must know our expected return on ad spend and find our gross profit.

Day 4: 5 Pitfalls Preventing a Successful Writing Career

We learn in this lesson that our expectations, our mindset, and three other things can heavily influence our writing career.I also share with you the breakdown of Australian authors' surveyed income per year, which is astounding.

Day 5 One Surprising Way to Use Books for Scaling a Business

Here we talk about why not to rely on Amazon and Ingram, using a Model approach, and 3 ways to utilise any book for leverage.There is a homework task, of creating a YouTube Channel Art. See my separate instruction for this.

Day 6: Overcoming Writer's Block

A brief lesson on how to get cracking with an outline, including next, the Cheat Sheet.

Day 6: Writer's Block & Outlining Cheat Sheet

Here is the writer's block and outlining cheat sheet in PDF form. Let me know if this is useless for you and I can give access to the original Canva file.

Day 7: The Pitfalls of Offering only Low-Priced Courses

There are few reasons for creating a low priced course - check out the pitfalls

Day 8: Why Books Aren't Enough: How Courses Can Boost Your Revenue

What to expect in terms of hours to make a course, what you can charge when it combines training and sessions. Plus, more about a Book Funnel Strategy.

Day 9: Planning Your Book Launch for Success

What kind of book launches could you do? Who will be interested in the topic? Offering exclusive incentives for early birds. Pre-launch activities needed. Budget.

Day 10: Create a Winning Book Cover that Stands out from the Crowd

What makes a cover stand out? Legibility and clarity. Lending a hand to ebook designers. You can also design appealing content for your book.

Day 11: Boost Your Book Sales with Effective Promotion and Incentives

It's time to boost your book sales, with early bird promotions, email list marketing, and incentives.

Day 12: Building Your Author Platform Online

All about building your author platform online, why just one web page can help you build your list, using LinkedIn, using the right tool instead of building from scratch.

Day 13: Using the Book to Promote Your Course

Why not rely on Kindle sales? What could stop you from creating a course? Why you should use a URL to a lead freebie in your book.

Day 14: Why Social Media is Like a Game

Why is Social Media like a game? All about the various social media outlets. Personal branding - see the Resource.

Day 15: Creating a Course vs a Membership: Which is Right for You?

We get into the pros and cons of online courses versus memberships (or adding new books). I've got experience in both forms of community training.

Day 16: Which Platforms to Monetize Your Content

Find a way to turn readers into customers! Start with easy steps like a lead magnet before adding harder products to make. How much time is involved in creating a course program? What are the benefits of running a program? Other ideas for paid subscription platforms.

Day 16: Questions to Ask Text Lesson

Key questions to ask when choosing an online course hosting platform are: Does this platform support all media formats (e.g. video, audio, images, text, PDF download resources)? Will I need to pay a % of all payments received? Is this platform’s user interface easy for me and my students to navigate? Does this hosting platform offer customization tools like the ability to add my own branding and custom domain name? Does this platform have built-in reporting features to use to monitor my students’ progress? What about a certificate of completion for students, a chance for them to review the course and offer the student a new course? Does this platform offer a variety of payment options to make it easy for students to pay for my course? Can I easily integrate other tools (e.g. email marketing service, analytics tool, automation tool) with this platform?

Day 17: The Future of Online Education: Staying Ahead of the Curve

Take an audience-first approach by reading widely. Are you embracing the AI future? Have you noticed the coaches creating courses online... and what about your plans? Using your time online wisely.

Day 18: How to Create a Lead Funnel that Turns Readers into Loyal Customers

Simple explanation of what the steps are of creating lead magnets and email opt-ins, then the thank you page and tips for this.

Day 19: Case Studies of Successful Course Launches

We delve into successful course creators and what process that one author used to test the course first, before launch. List of course creators and a podcast listen to check out.

Day 20: You Made It: Now Make This Possible

Let's talk about what is needed in course creation, the two main options for platforms, and all about the Book Funnel Flow program. Support will be included too.