Would you like your website’s words to read better? Not only that, our website editing service also makes the text more persuasive and Google-friendly.

Website editing is in most small business budgets because it saves time by using your words and making them sing. But we do always prefer the task of re-writing the copy to suit the new vision and brand of the company.

Jennifer is an experienced website copywriter, who is currently available for a website content consultation. She knows about effective calls to action, headlines, conversational writing, and Search Engine Optimisation techniques. In short, she knows how to sell with the written word.

What is Website Copywriting?

Website copy is meant to firstly attract the right customers… so we implement keywords that are used more often and more likely to attract buyers.

Next, website copy must grab the reader immediately. So we write a headline that states a major benefit of procuring this service, or asks a pertinent question. This is highly effective.

The first paragraph will back up this headline with compelling proof. Not only that, it should mention your main keywords. There are also other points used to ensure your pages are persuasive.

So, website copywriting of an existing page is more than proofreading. It is a plain English conversation about the services or goods, spaced out with subheadings and with related navigational aids. It may involve some research into what the service gives people and what the usual complaints about getting such a service or product are.

In addition to a bold contact number at the top, a compelling call to action on each page (such as “Call 1300,xxx now for a free 15 minute chat to discover your best solution”) reminds them what to do.

Power words should be used in headings when at all possible, as these have more clout. e.g. You, discover, new, safety, love, etc. A headline should invoke some emotion in the reader.

Website copywriting ranges per project from $225 to $1100 or so, depending on the length and breadth of the project. Copy editing is based on an hourly rate x how long editing takes per page x the number of pages. Normally, because the research and brand work is assumed to be already done, editing will take a much shorter amount of time.

If you’re ready with the details of your website writing project, approx. number of pages and desired goals, then please send it to us for a no-obligation quote.

Book a Marketing Review call

If you need a Content Editor or Content Writer, please book your free 30-minute call with Jennifer.