When you’re building influence and your personal brand, you might be pivoting left and right, but staying roughly on the same spot.

It’s okay, it’s not you. It’s because you don’t have a system to follow and reliable, professional support to help with all the steps.

By Jennifer Lancaster

Answers to the 5 Most-Asked Questions about Marketing a Business

————- Let’s get straight into the Marketing Ideas ——————-

1.  How Do I Keep My Marketing Costs Down?

You’ve got to use proven methods of copywriting and TEST your advertising — and even your free offers. Which offers get more sign-ups or calls?  This will naturally contain your marketing costs and tell you which media  or medium works. There are killer Cloud-based tools to help you keep costs down, while you get established.

There are also very cheap website systems you can run that may also rank well, like SquareSpace and WordPress.

On top of this, social media marketing allows for tests and also very targeted, interest-based leads. It allows you to continually refine the advertising components until it is running like a well-oiled machine.

Many Accountants, Therapists, Mediators, Yoga teachers, and Consultants are awesome ‘in person’… yet many service businesses like these lack solid ‘sales funnel’ systems that continually attract leads and warm them up (while they’re busy). Two things will help:

• Marketing Systems and
• Publishing your own Content

Part of this is really understanding your target market, what they are seeking, and where they are seeking it. You will use this target market understanding for forming your book, eBook or white paper/report and accompanying articles.

3.  I Need More Time and Automation… but How?

Most women in business want to leverage their time, to grow their business long term and have less of the ‘grunt work’ to do.  So, you must employ simple, cloud-based technology. Then you can easily get savvy outsourcers to help implement it. Or you can do it yourself, as these tools are fairly simple to use. This marketing automation ultimately means more time freedom! Some of the recommended tools are:

In Power Marketing, I don’t assume that you know what a USP is. A Unique Selling Proposition is explained with a simple example. This proposition is the value we provide to our customers – the one thing that makes us stand out in the marketplace.

It is so crucial to have this — but it’s not necessary to start a new innovation. It’s all in how you FRAME what you provide to be “music to their ears”.

(By the way, the more unique you appear to be, the more you can charge).

5.  How can Modern Marketing Help my Goals?

In the old days, marketing meant advertising and promotion – en masse. Companies did not generally give first; they tried to sell (or brand) first. As more awareness of the sales funnel process has increased, more and more businesses are aware of the need to educate consumers before selling to them.

Thanks to the low-cost nature of online marketing, incentive lead generation can be done cheaper than ever before, through such devices as Squeeze pages (email captures), Lead Surveys, Affiliate/Reseller partners, Email Autoresponders, Blogs with opt-ins, and free e-reports or eBooks.

But don’t forget that you are creating a network in your business… and these people you know through social channels like LinkedIn and Facebook also have businesses. Some of them might have target markets (and email lists) that are simpatico with yours. I’ve learned there is great power in asking for what you need and also thanking sincerely. Publicity is yours for the taking if only you’d ask.