Join Us For AuthorPreneur
Summit Down Under

2nd September 2023

09:00 AM AEST


You missed out!

author summit

Overview of this Author Summit

Aspiring author or already published, attending this Virtual Summit will provide valuable information and guidance to book authors. It will be particularly focused on audience attraction online and author brand. 

These topics will specifically address the needs of non-fiction authors, but useful to all authors, helping them to create impactful books and add other forms of revenue.

  • Innovative Presentations
  • Ask your questions at the end
  • Free 35-minute webinars
  • All Speakers are Experts in Raising Their Profile (or Their Trusted Clients)

What you’ll Learn - Access via the Same Zoom link

Welcome and OPENING

Issues Facing Non-Fiction Authors Today... that we can do something about!

By your Host, Jennifer of Business Author Academy.

09:00 AM  AEST

Developing Compelling Non-Fiction Book Concepts

What makes a book title a bestseller? Jennifer Lancaster relates to this book positioning topic with her 12-year author and marketer journey. 

  • How to identify and refine book concepts that align with your expertise 
  • Hone in on what the reader wants and expects, and 
  • Make a cover and title to stand out in the crowded marketplace.  

    9:05 AM
Podcasting for Non-Fiction Authors

Matty Dalrymple, host of The INDY AUTHOR Podcast.

Matty will share her learnings about how to use podcasting to grow your author platform. Based on 7+ years and 180+ episodes of her podcast, Matty will walk attendees through a “Captain’s Log” of considerations:

  • Why Podcasting... and Why for Authors?
  • Determining your destination/goals
  • Choosing your topic, format (e.g., solo, interview, panel, live or recorded), and medium
  • What technology will be needed?
  • Preparing your space
  • Finding Guests and Interviewing

9:30 AM - 10:15 AM

You have Written a Book, Now What? (Marketing)

Linda Reed-Enever, Marketing Strategist with The Enever Group.

Congratulations on completing your book! It's a remarkable accomplishment. However, what should you do next? This is a common query.
The next step is clear: marketing.

The process of creating your book constitutes only 20% of the effort, whereas a significant 80% is dedicated to promoting it. Chances are, you are already aware of this fact! 

Book sales lie in executing effective marketing strategies for your book and this is what we are going to dive into with Ideas and Marketing Strategist, Linda Reed-Enever.

10:20 AM - 11:00 AM AEST

Personal Brand as a Basis

Jennifer Lancaster, of Business Author Academy.

Many of us start out with creative activity – but don’t consider our unique values, attributes, and background. Instead, we try to copy or out-post our peers! 

It’s time to stop this fruitless exercise and build your personal brand in an authentic and heart-warming way.

  • Create, don’t copy for all your posts
  • A personal brand hub website – why it works better
  • You can’t sell steak to a vegetarian! Targeting niche interests. 
  • Using curiosity in your uniqueness statement
  • Two kinds of stories to build trust and show vulnerability

Your questions encouraged.

11:05 AM - 11:35 AM

Building an Author Brand and Platform

Vicki Abraham, of Two Four One and The Resilient Entrepreneur podcast.


With a brand expert from a cross-borders agency, explore the importance of author branding, social media presence, website creation, and effective marketing strategies to help authors establish and grow their audience. 

11:45 AM - 12:20 PM

Positive Mindset & Getting Over Writer's Block 

Anne McKeown is a published author and professional speaker who coaches others to step up, speak up and show up with confidence in business and life.


Stay Committed  & Motivated Throughout the Publishing and Marketing Process, with proven tips on creative author confidence strategies.

1:00 - 1:40 PM AEST

Writing from Life
Belinda Pollard, an award-winning author, accredited editor, book coach and co-host of the Gracewriters podcast
Adding a unique flavour to your non-fiction book by incorporating your own personal stories. 
Nothing communicates quite like story, and your personal story will elevate your non-fiction book, making it unique in the crowd. We will look at which stories to tell, how to "research" your own life, and how to tell stories with warmth and depth. We will also look at some of the pitfalls to avoid.

1:45 PM - 2:10 PM

Jennifer Lancaster will take you through the new program Book Funnel Flow as well as the free author income course -- so you may reach new heights with guidance.

2:15 PM

Author-preneur Downunder 2023 Summit Speakers


Host & Book Positioning

Jennifer Lancaster

Life Coach for Women Empowerment

Anne McKeown


Author Brand

Vicki Abraham

Media and Book Marketing

Linda Evener

Matty podcasting host

Podcasting for Authors

Matty Dalrymple


Writing from Life

Belinda Pollard

Ticket Pricing



Free Tickets
Sponsored by Business Author Academy 



Recordings of all sessions, sent to your email for viewing for 30 days.
Plus Notes & Resources (PDFs)

We Zoom Live, around the World.

Customers served! 6 + Practical Workshops

Details on the host:

  • Business Author Academy | Jennifer Lancaster
    Email us...
  • Clontarf, QLD, 4019, Australia

Join Us For AuthorPreneur Summit Down Under

For all the information and resources, please register for an event ticket or see the Event Recording option above.